Pure Cotton Nightwear a firm favourite for women over 50

December 11, 2007 - Obviously, women like nightwear to be glamorous and to show off their figures in the best possible way, but they also want their nightdresses, robes and pyjamas to be comfortable. That's why recent research, undertaken by nightwear specialist David Nieper Ltd has revealed that the fibre of choice for women's nightwear is still pure, 100% cotton. Survey participants cited product quality and superior customer service as being of great importance when buying nighties via mail order or the Internet, but stated that being able to buy elegant, comfortable, pure cotton nightwear was of paramount importance.

Family run David Nieper Ltd manufactures and sells ladies nightwear and lingerie via mail order catalogues and their website, to a huge and loyal customer base throughout Europe. The inspiration for their ranges remains firmly at home in Derbyshire where David Nieper, the company founder, still plays an active role in the design of both the nightwear and catalogues. The majority of the David Nieper products are still made by skilled seamstresses in their Derbyshire workshops.

"The fact that our nighties are made in Britain is important to our customers," confirms Managing Director Christopher Nieper, " we select our fabrics from the best available sources throughout Europe and cotton remains our most successful fibre." Many women found that cotton alleviated the symptoms of night sweating and allowed them to sleep more restfully. You can view a wide selection of beautifully designed, cotton nightwear by visiting www.davidnieper.co.uk The company backs their products with a no quibble guarantee.

Sally Butler is Marketing specialist in the clothing industry. She has worked for a number of major clothing brands on both sides of the Atlantic. She has a degree in Textiles from Bradford University and over twenty years of experience in the Fashion industry.