Business and Accounting Software Vendor Lakeview Software (www.lakeview.co.uk) Launches Sales Analytics Solution for SME Market

Bexleyheath, Kent: In response to customer demand, business and accounting software vendor Lakeview Software (www.lakeview.co.uk) has partnered with specialist software provider, Phocas Ltd, to provide SMEs with a sales analytics solution which allows the business to look in detail at its sales performance.

“Regardless of your role within the business,” says product and services director, Mark Greatrex, “being able to drill down into your product sales by customer, in order to analyse trends and opportunities, is a key enabler to making the right decisions to help grow your business profitably.”

As a result, the sales director will be able to access key information in helping the sales team sell more product, the marketing director can determine which profitable products to promote and the supply chain director will be able to forecast future demand more accurately based on sales trends.

“Using the sales analytics tool integrated within the broader Lakeview solution, the business can analyse the customer’s buying history,” he adds. “Analysis can be undertaken by revenue, cost or margin, with trend analysis clearly represented graphically. In addition, sales history, customer and product data can similarly be ‘sliced and diced’ in different ways to provide key, timely sales intelligence to predict customer needs and profitable revenue growth.

Over time, the sales analytics tool will enable the business to identify where there are recurring issues in the business that need more detailed review in the way the company sells and markets its products and manages its product ranges throughout their life-cycle. More information about sales and marketing functionality provided by Lakeview Computers can be found at http://www.lakeview.co.uk/solutions/sales-marketing.

“This represents yet another ‘first’ for Lakeview in its target markets,” confirms Greatrex, “by bringing enterprise-scale functionality within the practical and financial reach of the fast-growing SME market.”

Headquartered in Bexleyheath, Lakeview operates a direct sales model and although key target markets include manufacturing and wholesale distribution they have specific expertise in the food and drink, electrical and industrial manufacturing sectors. For more information visit www.lakeview.co.uk