Million Dollar Babies and Biz Bid’s Hamburger Marketing Budget

Biz Bid was started on a shoestring budget in July 2007. Biz Bid was Australia’s first business to business auction marketspace. Competitors who have millions of dollars at their disposal for advertising currently dominate Australia’s online auction industry.

Danny Hile is the current Manager of BizBid.com.au. He is about to launch a new 12-month advertising and promotion plan. Once implemented the plan will cost less than purchasing a Big Mac each day. If the planned targets are realised estimates will have the business listed within the top 3 Australian online auction sites by the end of 2008.

Bid Bid’s plan will rely on a mixture of free web 2.0 technology including blogs, podcasts and wiki’s and offline advertising methods including public relations. In house printing projects using surplus paper and toner will save Biz Bid thousands of dollars in printing. Biz Bid is already making use of VOIP technology for phoning prospective clients. Grand total media budget for the 12-month plan is $634 or $3.95 per day.

Hile’s plan has been on trial since December 1, 2007 and will run for at least 1 month before any modifications are made. Danny is in the process of designing a regular blog so his pursuit of the entrepreneurial dream can be followed online. Danny claims his informative blog will generate the interest needed to make Biz Bid one of the top performers for 2008.