Baby Boomers, Gen Ys and Others Pose New Challenges in the Workforce

As evident in a recent 60 Minutes TV segment on CBS, organizations are searching out new and innovative techniques to communicate with multigenerational workforces. These four distinct groups, traditionalists, Baby Boomers, Gen Xers and Gen Ys represent vastly different identities, expectations and values. So, how can leaders begin to know, much less understand, "what makes them tick?"

Melcrum's 4th Annual Conference on Employee Engagement will address these challenges as well as feature a platform of speakers who will share their insight on engaging diverse employee audiences to drive business results. Jason Ryan Dorsey, a noted Gen Y expert who was featured in the 60 Minutes segment, will lead a keynote session on Loyalty @ Any Age: Unlocking Gen Y's Loyalty, Creativity and Performance.

Plus, other insightful sessions include:

—Moving Engagement to the Most Strategic Level

—Front-Line Managers as Key Influencers of Engagement

—Intranet 2.0: Redesigning Intranets for Improved Communication, Collaboration and Community

—Using Employee Actions Teams to Drive 2-Way Communications and Engagement: A Best Practice Case Study

—Achieving the Balance: Listening to Employee Feedback and Communicating Expectations

—Engaging Hard-To-Reach and Non-Wired Employees

—Sustaining Engagement During Major Change

—The Message, the Medium, the Madness: Engaging a Diverse Audience

—Creating a Blueprint for Engagement

—Leveraging your CEO and Senior Leaders as Communicators

—Engaging the Mobile and Remote Workforce

HR, communication and other business professionals can learn more about this program by visiting http://www.melcrum.com/engagement/2008/