Get to Know Your Audience with Targeted Message Broadcasting

Temecula, CA – December 7, 2007 – Targeted Message Broadcasting or telephone voice broadcasting is certainly not a new advertising method to politicians, business owners and consumers. However, the tactic has found a place in the heart of advertisers that need a better understanding of the behavior of their audience. This is where Ebeling Marketing Enterprises, Inc. comes in. Owner Bryce Ebeling, who is also the Managing Director of Money Mailer Online, a franchise of the national direct marketing company, is pleased to announce the addition of Targeted Message Broadcasting with new and innovative targeting and tracking devices.

First, Ebeling researched the Southern California market and found that the existing call centers were not satisfying the needs of all their clients. Some clients complained that the service would call outside the call times requested or would dial the same household more than once within the matter of several minutes. On top of that, there was no way to track how many households actually heard the message that was being broadcasted so there was no way to know how effective the campaign was.

Ebeling invested in a new program that would allow his clients to personally pick their target audience by zip code, household income and gender. He even went one step further and can offer specific information including how many children reside in the household, how many and what languages are spoken in specific households and if certain households have replied through targeted message broadcasting in the past. "In addition, the Targeted Message Broadcasting has no restriction on geographic location and can be utilized anywhere in the United States," says Ebeling.

After each campaign, Ebeling is able to provide his clients with a complete report showing how many minutes each household listened to the message and how many were actually converted into clients. With social media and word-of-mouth marketing on the rise, these types of tracking devices are a dream come true for business owners.
One of Ebeling’s clients, KZSW TV Channel 27 in Temecula is one of the first to use the service. Owner Kevin Page says “we loved being able to reach a large audience in a specific area, and know that our message was delivered. Ebeling Marketing has a great tool for doing market research as well as promoting products and opportunities. We definitely plan to use the Targeted Messages Broadcasting system again."

Targeted Messages Broadcasting is available now to businesses large and small. For more information on Targeted Message Broadcasting, Ebeling Marketing Enterprises, Inc. or Money Mailer Online, call Bryce Ebeling at (760) 519-0431, email bebeling@moneymailer.com or visit www.moneymaileronline.com