Think Outside Of The Bag! Väska Signature Travel Bags And Accessories Wows Jetsetters And Trendsetters Far And Wide

San Francisco, CA—July 12, 2005 — Designer, Annica Magnusson, today announced the latest collection of Väska by Annica (www.vaska.biz) travel bags and accessories. Created by thinking “outside of the bag,” the line is a perfect blend of stylish contemporary designs and functionality that meet the needs of today’s modern woman, wherever in the world she may be. The collection includes Väska’s signature luxury jewelry travel case, evening bags, handbags and scarves made with the finest fabrics and innovative designs.

Inspired by years of traveling the world for work and play, Annica Magnusson, launched her handbag business after needing to fulfill her own desires for a well-designed travel purse that could carry her jewelry fashionably and securely. The result was Väska, which means ‘bag’ in Swedish.

“Growing up in Sweden, decorative yet functional design is part of everyday life and culture and I wanted to infuse those same philosophies into my products,” Annica Magnusson, designer and owner, Väska by Annica. “My goal with each collection is to provide consumers with bags and accessories that are unique, with one-of-a-kind-details using luxurious materials. Väska bags are women’s home while they are away from home.”

From jetsetters and fashionistas, to the girl-next-door, Väska products allow women to express their individual sense of style while having the durable qualities that embody the essence of modern living.

“The Väska jewelry bags have been a big hit with our customers. The combination of luxurious materials and the unique design makes the jewelry bags very stylish, yet incredibly practical,” says Malin Leschly, co-owner of Flicka, a Scandinavian fashion and design store in San Francisco.

Väska Bag Must Haves:
*Made of the top quality silk, faux fur, and synthetic suede in sumptuous colors, precious jewelry and other belongings will be globe-trotting in style.
*Every Väska bag is reinforced with fusible nylon lining for extra strength and stability, and padded with a soft fleece layer for added protection.
*Each bag style showcases distinctive one-of-a-kind features, like the mesh layer in the jewelry travel case that is designed to securely hold earrings or the magnetic key holder in the handbag that prevents missing keys.
*Retails from $25 to $140.

Väska bags can be purchased online or at select fine retailers. Boutiques and retailers can order Väska by Annica bags and accessories wholesale at The Atlanta International Gift & Home Furnishing Market on July 15-19 (Booth# 1015), or by contacting e-mail protected from spam bots.

About Väska by Annica
Launched in 2003, Väska by Annica travel bags and accessories capture the essence of modern living. Made with elegant fabrics and rich trims, each bag and accessory unites stylish well-designed craftsmanship and sensible functionality, with unique one-of-a-kind details.

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