New Maui Readers Offer Unsurpassed Style, Performance and Quality — With Maui Jim "Aloha Spirit"

LAHAINA, Maui – New Maui Readers — created by Maui Jim, the fastest-growing polarized sunglass maker in the world — are the first sun readers for men and women that offer patented PolarizedPlus2 UV and glare protection for both long-distance and close-up activities, rugged construction that stands up to the demands of today’s active outdoor pursuits and the unmistakable “Aloha Spirit” of Maui Jim styling. Painstakingly crafted to put “power where you need it,” the premium optical design of Maui Readers incorporates a reader lens encased in polycarbonate. Unlike lesser sun readers, the Maui Readers lens design optimizes long-distance views and provides the near-power needed to read at the beach or text message a friend in the bright sun.

The frames of Maui Readers are strong, tough and light – as well as stylish. Frames are available in either gloss black or Grilamid TR 90 and are designed to stand up to extreme conditions.
Maui Readers are offered in two styles: Makaha and Ho’okipa. The Makaha’s sleek styling and mid-sized frame is ideal for a wide variety of men’s and women’s facial shapes, while the Ho’okipa Reader complements larger faces. Both are available with a choice of Neutral Grey or HCL Bronze lenses, with add powers of +1.50, +2.00 and +2.50.

Neutral Grey, with eight percent visible light transmission, offers optimal light reduction for most light conditions, especially bright, direct sunlight. PolarizedPlus2 lenses used in Maui Readers provide a richness of color and contrast unlike lesser grey lenses.

HCL Bronze offer 12 percent light transmission, with contrast ideal for low light conditions and everyday wear.

All Maui Jim sunglasses eliminate 99.9 percent of harsh reflected glare, block 100 percent of all UV light, up to 400 Nm, are blue light and infrared effective and saltwater safe.

The PolarizedPlus2 feature included in every pair of Maui Readers goes still further, to enhance colors — thanks to the use of three, rare-earth elements (Neodymium, Erbium and Praseodymium) — as well as heighten contrast and improve depth perception. Lenses are optically correct, distortion-free and actually shed water and snow thanks to their waterproof coating.

The result: unmatched visual acuity, comfort and reduced eye fatigue, protection and contrast, whether the view is on the horizon or at arms-length.

“Maui Readers allow those enjoying active, upscale lifestyles to enjoy Maui Jim styling, along with the protection of our advanced polarization technology and the ability to read, outdoors, whether the skies are cloudy or bright,” says Chris Abbruzzese, Maui Jim Vice President of Marketing and Customer Care. “With Maui Readers, one pair of quality sunglasses, featuring premium optics, enables men and women to enjoy vigorous leisure pursuits, whether they are sailing, fishing, mountaineering – or reading by the pool.”

Maui Readers are available nationally and retail for US$199.00.

ABOUT MAUI JIM SUNGLASSES
Maui Jim began as a small company selling sunglasses on Maui, Hawaii, back in the early 1980s.

As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Island, the company developed proprietary technology – PolarizedPlus, which was later patented.

Maui Jim was “born” with an original line of seven sunglass styles. At first, the sunglasses were exclusively sold in Maui, Hawaii. In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.

Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. This provided the financial resources and infrastructure to accommodate the phenomenal sales growth of Maui Jim Sunglasses.

Today, the company sells more than 50 styles and 100 SKUs and is the fastest growing polarized sunglass maker in the world.

For further information on Maui Readers, contact 888-Maui Jim, or visit the company online, at mauijim.com.

Editor’s Note: to arrange an interview or obtain high-resolution digital photography, contact Martin Kleinman, 718/398-4009, mkleinman@nyc.rr.com, or Dawn Klimaszewski, 309/683-1931, dklimaszewski@mauijim.com