MARKETINGSHERPA AND B2B MARKETING FIRM MARKETO TO SHARE SECRETS TO LIFTING LANDING PAGE CONVERSION BY NEARLY 50 PERCENT

San Mateo, CA — December 6, 2007 — http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today opened landing page teleseminar registration entitled “New Research: Practical Tips on How to Lift Conversion Response”.

This must attend, landing page best practices teleseminar is being hosted by marketing automation leader Marketo along with well known research organization MarketingSherpa.

Presented by Stefan Tornquist, MarketingSherpa research director and Jon Miller, Marketo VP of Marketing and head blogger of Modern B2B Marketing, the teleseminar will:
• Discuss five types of landing page tests that work best for increasing conversion rates
• Examine real creative samples and their results
• Cover examples of increased conversions for pay per click (PPC) dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Reveal the biggest tips on measuring landing pages
• Justify budgeting for analytics and testing

“Marketo is proud to offer B2B marketers actionable data that increases the effectiveness of their landing pages,” said Miller. “In partnership with MarketingSherpa, we believe our teleseminar will be one of the best ways for marketers to learn how to increase landing page conversion in time for 2008.”

Attendees in the webinar will learn proven ways to substantially raise landing page conversion rates, including the top tests that will raise landing page conversions. In addition, Miller and Tornquist will assure that attendees come away with a detailed understanding of how to measure the success of landing pages as well as actionable landing page strategies designed to attain up to a 50 percent increase in conversion.

Register today for the landing page teleseminar “New Research: Practical Tips on How to Lift Conversion Response”.

About Marketo
Marketo (http://www.marketo.com) provides affordable, easy-to use-marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. Marketo's solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Download Marketo's new eBook, Building Effective Landing Pages, for free from the Marketo website. Marketo's products are easy to use and easy to buy from existing budgets because they don't require annual contracts or up-front fees. Delivered as an on-demand service, customers can be running Marketo in less than five minutes, with no IT support. The company's blog, Modern B2B Marketing (http://blog.marketo.com), explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd. #340, San Mateo, Calif., 94402.

About MarketingSherpa
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch Inc., is part of the MECLABS Group.

Marketo
1710 S. Amphlett Blvd. #340
San Mateo, CA 94402
http://www.Marketo.com
http://blog.Marketo.com/

Agency Contact
Mike Yanke
Misukanis & Odden
952-400-7431
MYanke@MisukanisOdden.com



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