Social Media Optimization and Facebook Applications for Your Business

Today more businesses are looking to Social Media Optimization (SMO) as a form of search engine marketing for their online strategies. SMO, sometimes also referred to as Social Media Marketing (SMM) includes development and marketing of Facebook Applications to bring businesses closer to the customer.

SMO Interactive, a Social Media Optimization company explains that SMO is a set of methods for generating publicity and sales leads through social media, online communities and community websites. For almost any company, Social Network Marketing is fast becoming crucial. Developing a Facebook Application is the first stage to generating new customers and adding value to existing ones.

In Spring 2004 Facebook took an unprecedented move of opening its platform to 3rd party developers, allowing them to produce applications for any purpose. This move explains the surge in users and use combined with the sudden commercial potential of Social Networks beyond the network itself.

In November 2007 Google announced the launch of its Social Network Developers Platform ‘OpenSocial’ providing the much need potential to develop one application that can be deployed on all participating Social Networks, avoiding the expense and time for multiple versions.

This announcement provides the potential for users to join one Social Network but still interact with friends and applications on any other.

SMO Interactive Agency can be found at:
http://www.SMOInteractive.com


About SMO Interactive
SMO Interactive is the first full featured Social Media Optimization Agency. SMOInteractive was formed as a collaboration of Technical, Design, Marketing and Sales Professionals. SMO Interactive creates engaging and profitable applications, delivering innovative marketing methods SMO Interactive brings businesses closer to their customers.