Holidays Arrive Early for Birmingham, National Leader Empire Today Opens First Alabama Office Offering Next-Day Installation of Top Name Brand Carpet, Flooring, and Window Treatments

BIRMINGHAM, AL (December 5, 2007) - Empire Today® (www.empiretoday.com), a national leading provider of installed Home Furnishings and Home Improvements, is proud to announce the opening of its first ever location in Birmingham, AL on December 3 – just in time to bring in-home-shopping, warehouse-direct pricing, and next day installation of carpet, hardwood flooring, laminate flooring, ceramic flooring, and window treatments to Alabama for the holidays. Customers anywhere within a 60 mile radius around Birmingham can schedule a convenient in-home estimate for carpeting, flooring, and window treatments, ready for next day installation, by calling (800) 588-2300 or via website www.empiretoday.com

With millions of Americans around the country reporting the only trips they take in the year are to be with family and friends for the winter holidays, beautifying the home becomes a top priority for those hosting family gatherings. Empire Today makes beautifying the home for the holidays convenient and cost effective.

“Birmingham is a wonderful place to call home, and Empire is a company that is dedicated to helping people turn houses into homes. Window treatments are a cost effective way to add personal style to turn your house into your home, with cordless options to make your home safe for children and pets, and blackout design options to decrease utility bills,” says Birmingham General Manager Michael Moss. “Flooring is another way to put your personal stamp on your home. Whether it’s exotic hardwood, laminates, ceramics, or carpeting, your flooring is a reflection of you, your taste, and your personality. That’s what makes a house into a home.”

Conveniently based in the Birmingham suburb of Irondale Empire’s newest location will service a 60 mile radius around Birmingham. Making home improvement shopping easier than ever, Empire Today’s expert sales representatives bring samples direct to each customer’s home – allowing a convenient in-home shopping experience.

With Empire Today’s in-home shopping, there is no travel required for the consumer; shoppers get to compare samples to their existing décor in the comfort of their own home, and new carpet, flooring, and window treatments can be installed the next day – making home beautification simple and immediate. Plus, the warehouse-direct pricing offered by Empire Today passes savings on to the consumer.

“Empire’s goal is to be a long-term part of the Birmingham community, a partner to the community. Empire Today is excited to bring shop-at-home convenience; low warehouse-direct pricing on top brands; world class customer care; and next-day installation of carpet, flooring, and window treatments to Birmingham and our surrounding communities,” says Moss. To date, Empire Today has helped fulfill the home improvement and home furnishing dreams of over one million satisfied customers throughout the U.S. and Canada.

In conjunction with the December 3, 2007 opening of Empire Today’s new location for servicing the Greater Birmingham Region, Empire is offering a special financing offer of no payments and no interest until January 2009. An ‘Empire’s Hassle Free Holiday Sale’ provides a free $10 coupon with every Empire order place through December 30. The coupon can be used towards a Jennie-O brand turkey or any other Jennie-O Turkey Store® product.

A standard of reliability, Empire Today is the top ranked specialty flooring retailer in the U.S. (Floor Covering Weekly), and is one of the Top 200 Brands in the U.S. (Advertising Age) – ahead of Intel, H&R Block, Office Depot, Johnson & Johnson, CBS Television, Post Cereals, and BMW. Empire Today has won multiple awards throughout North America for world-class customer service and business ethics.

To schedule a free in-home estimate call Empire Today’s world famous number: (800) 588-2300.

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About Empire Today:
Empire Today, LLC (Empire Today) is a leading provider of installed Home Furnishings and Home Improvements, with over one million satisfied customers. Empire Today’s ever expanding line of quality home products includes: Carpet, Hardwood Flooring, Laminate Flooring, Ceramic Flooring, Window Treatments, Bath Liners, Shower Enclosures, No Clog Gutters®, Custom Windows, and Vinyl Siding. The company provides superior service, next day installation, and world-class customer care to more than 50 major metropolitan areas in the U.S. and Canada. Call: (800) 588-2300. Visit: www.empiretoday.com