Syrup Swimwear Launches the 2008 Bikini Line at Phoenix Fashion Week

Las Vegas, NV/-Syrup Swimwear is proud to announce the launch of their exclusive 2008 bikini line! Inspired by the sizzling hot Las Vegas pool party scene, Syrup Swimwear bikinis are manufactured in Brazil and constructed of the highest quality materials. Each has unique characteristics that include handcrafted embellishments and rust resistant, heat resistant hardware.

Company founder and designer, Aaron Fust’s rigorous research has revealed that, like jeans, the bikini market, is trending toward the “new luxury” ultra designer boutique brands. More and more women are looking for these very high quality, designer brands, and are willing to pay a premium for it. Also, Aaron has found that his home town of Las Vegas is the epicenter of this bikini trend. The Las Vegas pool party scene has become as intense as its famous nightlife scene and this is beginning to influence women from all parts of the country to demand an elegant and sexy suit not to swim, but one in which they can see and be seen.

Syrup Swimwear’s talented and well connected promotional and graphic design team creates cutting edge presentation and legendary brand promotions as well as the recent launch of a modeling agency and social networking website called www.SyrupModels.com.

Syrup Swimwear’s reach has already extended beyond Las Vegas. Though the company is in its infancy, Syrup Swimwear’s promotional machine has gotten it seen on a growing list of celebrities and coverage on national outlets like Paradise City on E!, Charm School, Inside Edition, US Weekly, 944 and Hollywood Covered. Syrup Swimwear has had fashion shows in LA, Chicago, and Washington D.C. and is the bikini sponsor for 2008 Miss and Miss Teen Virginia, Rhode Island, Illinois, New Jersey and Nevada pageants.

According to Aaron Fust “Syrup Swimwear has decided to launch the 2008 line at Phoenix Fashion Week because Phoenix residents regularly spend their freetime in Las Vegas and many people here will already identify with our design direction and brand,” he continues “Phoenix Fashion Week is held at the ideal time of year to do our bikini line launch, and Phoenix’s fast growing, affluent demographic is exactly within our target demographic.”

In the coming months the company plans to intensify branding even further with fashion shows and promotional events in all the major markets and with intense celebrity representation. Given the phenomenal progress so far, Syrup Swimwear is the bikini brand to watch in 2008!

Syrup Swimwear is located at 3705 Industrial Rd. in Las Vegas, NV. For more information please visit their website, www.SyrupSwimwear.com and www.SyrupModels.com.
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