Search Engine results get a facelift

AdMarketplace.net is simple; advertisers bid on keywords, Search Engine Users type in keywords, and the ads are displayed graphically above and beside the search listings on the page. The ad that is displayed depends on two things: a combination of the Cost Per Click (CPC) and the Click Thru Rate (CTR). You get rewarded for attracting more clicks than the ads of your competitors which improves the priority of your ads without raising the cost of each click.

In addition to adMarketplace.net's ad distribution network of online publishers and e-commerce sites, adMarketplace.net powers Keywords on eBay, which is a co-branded service that allows sellers to create and target banner advertisements based on specific keyword terms.

"adMarketPlace.net does for graphical ads what Overture does for search engine text links,' says Jim Waltz, adMarketplace.net's President and COO. "But the
real challenge,' he adds, "is to maximize yield in a rotational environment, a quantifiable advantage only adMarketPlace.net delivers.' adMarketPlace.net's patent-pending technology employs a meta-engine to manage multiple ad-serving technology platforms. Priority in adMarketPlace.net is determined by a combination of an advertiser's cost-per-click and click-through rates, so advertisers can raise their search listings without raising their costs.

"Functionally, we had two objectives,' says John Sabella, Conducive's CTO and former VP of Engineering with DoubleClick. "First, create a proprietary technology to deliver graphic ad units within a sophisticated rotational environment in order to enhance performance. Then create a streamlined self-service commerce model that links buyers and sellers quickly, fairly, and efficiently.' Additional adMarketPlace.net features include email alerts, detailed online reports, the ability to monitor and bid on search terms, frequency caps to maintain click-through rate integrity, and even a free online toolset to help advertisers create graphic ad units.

Waltz sums it all up: "If a picture is worth a thousand words, then a graphic ad is worth a thousand text links.'

adMarketplace.net is based in New York. It's Founders and Senior Management Team comprise leaders who have helped to build some of the Internet's largest and most successful companies, with a proven track record of success in both traditional and online media.
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