mAggie's 107 to Show Handcrafted Mexican Silver Jewelry During New York's Couture Fashion Week

From the artisan studios of Taxco, Mexico to the fashion runways of New York City, mAggie's 107 will be part of this Fall's Couture Fashion Week produced by USA International Fashion Shows. The fine silver jewelry importer will be showing their season's stunning jewelry creations on Friday, September 9, 2005 at 4:00 p.m. at West Side Loft, 336 West 37th Street (between 8th and 9th Avenues), New York City.

mAggie’s 107 specializes in bringing handcrafted Mexican sterling and fine silver jewelry to the sophisticated, boutique market and to a clientele with an appreciation for the very best silver jewelry designs, giving the wearer “the delightful sensation of turning heads.”


After six years of working with silver jewelry from Taxco, company president Margaret Campion saw that a generation of silversmiths taught by William Spratling many years ago were producing amazing handiwork; not just pieces of jewelry, but pieces of art. As she began to identify the best of the younger, emerging artisans, Ms. Campion joined forces with friends in Taxco to introduce the best of this silver to American associates. A retail shop was opened in Taxco in order to bring the talented work of some of these silversmiths to a wider market. The first clientele in Taxco were tourists from Mexico itself, or international tourists on day trips from Acapulco. While serving this market, mAggie's 107 also sold special order items through personal connections and word of mouth. The market now includes retailers from the Americas and Europe. As the business has grown, focus has shifted to the more unique designs and the more skilled artisans with a mission to bring their work to a wider audience.

"While the silversmiths are unusually talented, they lack the resources to demonstrate their art internationally and to reach the market that most values their skills," notes Margaret Campion. "mAggie's 107 serves as a bridge between the world of the artisan and the educated, sophisticated men and women who value the artisan's skill and creativity."
"We were impressed by the beauty and craftsmanship of these jewelry pieces," says Andres Aquino, producer of the USA International Fashion Shows."We also like the international social dimension that this company brings to the U.S. fashion market."


mAggie's 107 bases its success on four commitments:
Uniqueness — all pieces are handcrafted, never mass produced. Designs vary, and production is limited by skill level, by time involved and by the human need to create anew.
Competence — mAggie’s 107's artisans are the best Taxco has to offer, from the older masters to young, gifted silversmiths starting to make their mark.


Consistent quality — jewelry offered by mAggie's 107 is sterling silver (.925), or better, with higher end pieces ranging from fine silver (.950) to .999 silver. mAggie's 107 selects many of the stones used in the pieces, and collaborates on developing new designs.
Ethical treatment of the artisan and the customer — mAggie's107 believes the skill of the silversmith artisan is the key to the delivery of an heirloom product to their customers. To be able to work the best, the company strives to provide them with the economic rewards their skills merit, and to promote their economic interests, as well as raise the profile of their work in the world of high fashion.
mAggie’s 107 introduces new styles to its repertoire each season, and focuses on offering a collection not to be equaled elsewhere. The motto of this inspiring company is “Be original. Be unusual. Be beautiful.”

USA International Fashion Shows produces an exciting series of runway fashion shows year round featuring both national and international designers of couture and finely tailored garments and distinctive accessories.Collections are presented in beautiful settings in New York City before audiences of VIPs, the international press and upscale fashion and boutique buyers. Events are co-sponsored by Fashion Syndicate Press, founded in 1997, and serving the press with photos and feature articles covering fashion shows in all major fashion capitals. Its web site, www.fashionshowroom.com is one of the most visited fashion portals on the internet.

PRESS and STORE BUYERS, please e-mail or fax for accreditation. Include name(s) and title(s) of attendees, company name, telephone and e-mail address. We will confirm be return e-mail.
info@usafashionshows or fax 212 202-4604.
EDITORS: Hi-res photos are available upon request.

Other USA International Fashion Shows: www.usafashionshows.com/fashioncalendar.htm