LAUNCH OF A NEW SCOTTSDALE NIGHTCLUB BRINGS A TASTE OF LAS VEGAS TO THE VALLEY Asian-themed Taste Ultra Lounge and Nightclub has Sights Set on Redefining Scottsdale’s Nightlife

Scottsdale, Ariz. (December 1, 2007)— San Jose, California-based Taste Ultra Lounge officially ups the ante in the battle for Scottsdale’s burgeoning nightlife-seeking crowd with the announcement of the opening of a 15,000 square foot multi-million dollar design driven dining and entertainment complex. This October, Taste Ultra Lounge will bring the energy and mind-blowing dance club elements of Las Vegas nightlife to an up-and-coming entertainment district of Scottsdale.

Taste Ultra Lounge San Jose opened in 2006 and has retained the status as a hot spot attracting celebrities, sports figures and California’s ultra chic crowd. In a few short years, Taste Ultra Lounge has become known as the Bay Area’s ultimate nightlife destination. Taste’s reputation as a posh nightclub is only elevated by the rotating list of world-renowned DJs and expert video mix-masters such as DJ 2nd Nature (Tao, Studio 54 and MTV) DJ Kris P (Rum Jungle, Playboy Mansion, Pioneer Pro DJ) and DJ Roonie G (Taj Mahal, Jet Nightclub).

Positioned to revolutionize Scottsdale’s nightlife, Taste in Scottsdale is an Asian themed dual-roomed ultra lounge and nightclub reminiscent of TAO Las Vegas, located inside the Venetian-Hotel-Resort Casino. Taste Ultra Lounge takes cues from the Las Vegas institution by operating in the tradition of Las Vegas hotspots. Stunning design and décor elements, state-of-the-art stereo, sound and video mixing technology, and premier VIP services are just some of the features of the new super club catering to the Scottsdale’s elite crowd.

“We knew on our first visit to Scottsdale that we found a true match with the Taste brand. We are excited to open a new location in Scottsdale because of the city’s rapidly developing entertainment market,” said Isaac Barerra, owner of Taste. “The people here are beautiful, affluent and ready for an upscale nightlife experience, Las Vegas style.”

Four California nightlife impresarios are behind the Taste Ultra Lounge nightclub concept, boasting over 40 years of experience in the entertainment and business industry. Their combined backgrounds include marketing and management of top restaurants and nightclubs, contemporary nightclub interior design, music production and talent management, and corporate law and finance.

Taste Ultra Lounge opened to the public on November 17, 2007.

ABOUT TASTE ULTRA LOUNGE
Taste Ultra Lounge is an ultra lounge and nightclub concept owned by an incorporated leadership team from San Jose, California. Known for its posh décor, exclusive VIP services and state-of-the-art video mixing technology, Taste Ultra Lounge caters only to the undeniably hip. Taste Ultra Lounge prides itself on showcasing top DJ’s and video mix masters from around the world.