Hutner Group Launches The Ellington: Oakland’s Luxury High-Rise

San Francisco, CA – November 29, 2007 – Hutner Group, an award-winning full-service design firm, is proud to announce the launch of The Ellington’s brand identity and full suite of communications materials.

Developed by Molasky Pacific, a premiere private real estate developer based out of Las Vegas, and represented by Pacific Marketing Associates, The Ellington team sought an agency with deep real estate experience to market their soon-to-be-completed luxury high-rise.

Reaching 22 stories and located in the vibrant and emerging Jack London Square district, this unit development is destined to become a landmark feature in Oakland’s cityscape.

Like New York’s TriBeCa and Meatpacking districts, Jack London Square offers a unique urban experience. The marketing strategy leveraged the juxtaposition of urban energy and luxury living that has appealed to buyers all over the world. The selection of the name, “ELLINGTON” provided an excellent starting point to begin this story, offering a tribute to the jazz legend, Duke Ellington and echoing the rich jazz history of the neighborhood. Hutner Group created a romantic and eclectic brand for the project, layering a message of rich quality and urban excitement in all of the project communications materials.

Hutner Group created all aspects of the communications program, from naming and brand identity, to the interactive website, collateral materials, advertising, sales center displays, and site signage.

To visit the Ellington www.TheEllington.com


About Hutner Group
Hutner Group is an award-winning, full-service design firm, specializing in the creation of brand identity, print communications and digital media. Based out of San Francisco, the firm is devoted to developing strategic brands that help their clients achieve their marketing objectives. For more information visit www.hutnergroup.com

Contact:
Andrea Bassman
andrea@hutnergroup.com
415.835.8509
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