SEO Services for the Small Business Owner
July 09, 2005 (PRLEAP.COM) Technology News
With the number of websites that are launched everyday, search engines are limited as to how many thousands of pages they can reasonably index. New web sites are continuously being developed and optimized so search engines may delete old pages to make room for new. Search engines also change their algorithms and apply new filter techniques so indexing methods are always evolving. If it takes diligence for a website owner to maintain indexing, how does the small business owner with limited marketing resources remain competitive online? They need to partner with a professional search engine marketing firm that focuses on the small business owner and their personal needs. Harbor Springs Web Design has developed an affordable method of search engine marketing that focuses on content rich and search engine friendly website optimization. By providing quarterly search engine optimization (SEO) services, small businesses can remain competitive with their search engine positioning.
"We’ve been successful in helping several small businesses finally get found in the major search engines", said Marcie Szczubelek, partner with Harbor Springs Web Design. "We’ve helped SEO clients go from not being found online to being included in the top twenty of their keywords and keyword phrases on Google, Yahoo and MSN."
Harbor Springs Web Design analyzes each web site prior to hire to determine if their SEO services can help improve a website online. The SEO team will not contract their services out if a site cannot be improved due to design issues.
"We’ve actually turned away businesses inquiring about SEO services since the design of their website was impossible to improve for search engine placement", stated Cindy Dickson, partner with Harbor Springs Web Design. "We won’t sell our services to a business when we know we can’t guarantee positive results for them."
Harbor Springs Web Design offers honest, affordable services and search engine marketing plans are individualized to each business. The cost for basic SEO and positioning services is only $800 per year, billed at $200 per quarter, and includes:
· Optimization of meta tags and site attributes
· Hand submission of website to quality search engines and directories
· Analyzing link popularity and building inbound links
· Quarterly reporting and analysis for one year
A big challenge for maintaining a strong website ranking is that the search engines are continually changing algorithms and developing new content inclusion programs. The SEO experts at Harbor Springs Web Design stay in touch with changing trends and work hard to maintain the placements they build for their clients. The company develops an individualized plan to target new keywords and gain additional placements online.
"Our SEO team attended a search engine marketing conference in Toronto, plus we participate in online training and webinars to stay on top of the industry," stated Dickson.
Harbor Springs Web Design offers additional website maintenance services to website owners to help improve pages for the search engines. These services are billed at $50 an hour and include:
· Making adjustments to existing site architecture to make a site more search engine friendly
· Updating scripts, images and site elements that are slowing the load time of a website
· Providing minor copywriting adjustments to the site when deemed necessary
· Modifying pages to keep web site content fresh
The key to Harbor Springs Web Design's search engine marketing success is that the team stays on top of current trends for their clients. When a business contracts their SEO services, they know they can rely on the SEO team to implement new techniques for continued - or improved - strong search engine placement.
For more information on Harbor Springs Web Design, contact them at (231) 526-9322 or visit their website - http://www.harborspringswebdesign.com