BootB.com Opens Up The traditional Ad Industry Now anyone can make Big Money in advertising

(November 29, 2007). A new online marketplace for the creative services industry launches today. BootB, allows anyone anywhere to respond to the creative briefs of major companies and be paid professional fees for their ideas.

If you’ve ever seen an ad and thought “I could do that,” (or “I could do better than that,” BootB is for you. Anyone, anywhere with any sort of creative impulse is invited to respond to the creative briefs placed on BootB by major advertisers. Children and housewives in Marrakesh are as eligible as Ad execs on Madison Avenue. And the Ad agencies themselves are welcome too – if they’re not afraid of the competition from the man in the street…

This is your chance to show your creative talent and sell your idea to top brands like Lego, Peugeot, Ferrero, Alpenliebe, Grazia and Auchan. Just sign in as creator and read the details. The reward can be quite lucrative.

Shock to the Agency world

It’s a shock to the agency world, as Pier Ludovico Bancale CEO of BootB explains, “For years I was client side, with L’Oreal, Johnson and Johnson and Colgate-Palmolive, and I was so frustrated with the lack of creativity which the typical agencies show. I have been speaking with brand owners all over the world, and I’m not alone in my frustrations - Everyone I have spoken to about BootB is excited about the launch – we’re bringing creativity from the world’s most brilliant minds - to the people who will value it most – it’s an idea who’s time has come.”

Unlimited creativity by out of the Box thinking
Martin Lindstrom, internationally renowned branding expert and adviser to BootB, believes brand owners will benefit from opening up channels to wider creative resources. He believes the concept of ‘unlimited creativity’ ™ which comes from engaging the wider world and not just the experts within typical agencies, will unearth the best possible creative executions and deliver maximum impact for marketing budgets.

“BootB brings creative talent and buyers together, bypassing obstacles to creative thinking and reaching across the world with, ‘out of the box’ thinking,” says Martin. “BootB gives new talent an audible voice, enabling clients and sellers to meet in unexplored territory. It’s the beginning of the end of established advertising agency models and introduces brands to powerful new dimensions.”


If you’ve ever seen an ad and thought “I could do that,” (or “I could do better than that,” BootB is for you. Anyone, anywhere with any sort of creative impulse is invited to respond to the creative briefs placed on BootB by major advertisers. Children and housewives in Marrakesh are as eligible as Ad execs on Madison Avenue. And the Ad agencies themselves are welcome too – if they’re not afraid of the competition from the man in the street…

The website, www.BootB.com is the brainchild of Pier Ludovico Bancale: “The world is full of creative people – especially children - but most of them have no outlet for their ideas. BootB gives individuals access to a lucrative market where they can win business from top brands. The creative world, thanks to BootB, is now open for business. Anyone, from inside the industry or from outside, can get involved. The BootB message to would-be creatives is Make Your Talent Fly!

How does it work?

• The briefs will be published on the site in 12 languages, thus reaching the vast majority of the global population online and giving brand builders access to creative solutions from people across the world.
• BootB is already working with some of the world’s biggest brands, people who realise that not all the best ideas come from the great marketing conglomerates in New York or London.

Fees & Integrity

• BootB returns 90% of the budget to those that have the best ideas so people are properly rewarded for their efforts
• For every brief published there is a budget tied to it. This is provided via an ESCROW account so the client doesn’t lose any interest on that amount. And with the budget already covered there is no chance that unethical clients will take the ideas and not pay for them.
• The website is SSL encrypted to ensure the integrity of the ideas. And the registration process sets up a legally binding contract between the creators and BootB stating that all ideas remain the creator’s property until a client buys the idea.

ends



For further information, interviews or images please contact Craig Morrison at +44 (0) 7971 102868