Indo – Israeli venture EPRS India to Expand presence in India

Pune, November 29: EPRSS Prepaid Recharge Services India Pvt Ltd an Indo Israeli joint venture specializing in delivering the next generation of Electronic Prepaid Recharge technology to mobile and new age services and applications of e commerce is planning to increase its presence in India beginning with the Maharashtra and Goa circle. EPRS India has been in Operations for over 2 years and is now keen to expand towards national presence.

Speaking to reporters Mr. Vikram Anand, Director and CEO and Mr. Shmuel Zaks, Chairman and Zeev Goldstein, technology consultant of EPRS India said the market presents real business opportunities to distributors and retailers of electronic cash prepaid solutions. With Indian Service companies focusing on growth in all markets efficient and economic distribution is a challenge which can be achieved remarkably by using the EPRS system.

Our services enable a common man on the street to use high end technology and services and pay without using a credit card or bank account by simply using Cash!

Mr. Anand added that EPRS offers the state of art technology and proven tested systems as a business opportunity to hundreds of distributors across India. By the elements of its business technology the company promises distributors advantages of zero physical stocking and aggregating talk time for multiple operators. This can be achieved with very little infrastructure requirements.

Anyone can become an EPRS Retailer. All you need is a simple way to connect with the EPRS system by using a mobile phone and any other communication medium. EPRS Retailers are not just the typical shops but also fuel pump attendants, call center executives and other small entrepreneurs. The EPRS terminal or retailer can purchase 100’s of products and services from differnent Mobile Operators, DTH Television and Cash Card companies.

EPRS which currently after two years of Operations in Pune will now be looking out rolling its services at over 150 towns in Maharashtra and Goa Cirlce.


Mr. Zaks explained that EPRS specialized in delivering the next generation of Electronic Prepaid Recharge services to cellular, DTH Television, ticketing, utility and internet services markets. The company offers customer’s full comprehensive out of the box electronic prepaid solutions based on superior technology and know how.

The prepaid market is large booming market. Current prepaid solutions like paper scratch cards and electronic prepaid methods such as POS, ATM and WEB based are clearly not satisfying market needs and it needs a customer friendly solution.

The advantages of our system is that it is Compatible with the existing systems, there is no need to educate the mobile subscriber and also no need for technological interfaces for the cellular operators , thus making us easy to deploy in the all markets, and we are now ready for a national roll out.
Speaking on how the system worked Mr. Zeev Goldstein, technology consultant of EPRS India , who specializes in banking and financial systems said Electronic Prepaid Recharge Services, initiates and operates an electronic recharge service for prepaid subscribers of mobile operator’s accounts and international carriers as also for DTH, Ticketing, Utility services. We would soon be enabling services of Insurance, banking and remittances on the EPRS platform.

The distribution system works on applications where a recharge process can be completed by an EPRS customer/merchant using the following applications such as SMS on the mobile phone , WAP application over GPRS on mobile phone , Java Application over GPRS on the mobile phone , Personal Computer with internet connection and EFT Point of Sale machine. A merchant can even purchase by using voice (IVR system)

Besides these “ready to use” applications there are several new applications which EPRS is developing to enable effective penetration of the Indian Market.

For further details pls contact:
EPRS India:
C 207 KPCT Commercial Complex,
Wanaworie, Pune – 411028, Maharashtra. Phone: 020 26860160. 9881733875. www.eprs.co.in