Companies shown how to equip people to excel ahead of outsourcing

Complex jobs can now be re-located and outsourced. Prof Colin Coulson-Thomas told delegates at a London conference on Business Process Outsourcing that high value jobs involving bespoke responses to individual opportunities can now be outsourced and work group productivity greatly increased.

According to Coulson-Thomas, the Chairman of transformation specialists Adaptation, “The key to transforming workgroup performance is to make it very easy for average people anywhere to do difficult jobs in a winning way. Pioneering companies are using a new generation of support tools to enable people to emulate the approaches of high achievers.”

The Professor believes: “Companies that re-locate or outsource just to save money are missing out on a historic opportunity to do so much better.” The Adaptation research programme identifies critical success factors – the things the most successful people focus upon and do differently – in areas like winning business, building relationships, purchasing and pricing that are vital for corporate success.

Coulson-Thomas explains: “Building critical success factors and winning ways into support tools that make it easy for key workgroups to understand complex issues and undertake demanding tasks can boost their confidence and performance. People new to an area can be quickly brought up to speed.”

Delegates at the two-day conference held at The Cumberland Hotel, Marble Arch, were shown examples of support tools that have been used in the manufacturing, telecoms and financial services sectors. Applications explained included those for people in the field such as engineers, sales staff and key account managers.

Coulson-Thomas believes “People are increasingly free of dependency upon particular locations. They can now excel in a wide range of locations and on the move. Equipping people to become winners is now the issue not where or by whom the work is performed.”

Over 4,000 organisations have participated in Adaptation's Winning Companies: Winning People research programme. The findings are consistent across sectors, corporate nationalities and different sizes of organisation. The results are summarised in ‘Winning Companies: Winning People; Making it easy for average performers to adopt winning behaviours’ (Colin Coulson-Thomas, Policy Publications, 2007).

Individual studies within the Winning Companies: Winning People research programme rank participant’s attainments in relation to outcomes achieved from the most to the least successful. The approaches of high and low achievers – for example, those in the top and bottom quartiles of accomplishment – are then compared to isolate critical success factors that explain the differences of attainment.

Coulson-Thomas finds that: “Once identified winning ways can be quickly adopted. Every participant in the research programme could boost performance by embracing additional critical success factors and adopting more winning approaches.”

According to Coulson-Thomas, “‘Winning Companies; Winning People’ provides a compendium of the differing approaches of winners and losers and a variety of checklists for those with ambitions to build successful businesses and achieve their full potential. Individuals, entrepreneurs, managers, coaches and consultants can use it as a tool to identify losing behaviours that need to be addressed”.

The core research data bases have been constructed so that in addition to the guidance available in his book ‘Winning Companies: Winning People’ and individual critical success factor reports bespoke benchmarking reports can be generated that offer comparison with average and high performers and highlight areas to concentrate upon to match the achievements of superstars.

Details of job support tools that can be used to make it easy for people to excel at difficult tasks by adopting the approaches of high performers can be obtained by calling +44 (0) 870 748 1400 or from http://www.cotoco.com

‘Winning Companies; Winning People, Making it easy for average performers to adopt winning behaviours’ by Colin Coulson-Thomas is published by Policy Publications and available from www.policypublications.com. Information about the handbook can be obtained from http://www.coulson-thomaspublications.com

Information about other books and reports by Prof. Coulson-Thomas can be found on http://www.ntwkfirm.com/bookshop/ while details of the critical success factors identified by his research can be obtained from http://www.winningnewbusiness.biz/
Further information on bespoke benchmarking services can be obtained from
http://www.ntwkfirm.com/policy-publications/benchmarking.htm

Details of reports presenting critical success factors and winning ways identified by the Winning Companies; Winning People research programme and related bespoke benchmarking reports can also be obtained from Prof. Colin Coulson-Thomas by Tel: + 44 (0) 1733 361 149; Fax: + 44 (0) 1733 361 459; or email: colinct@tiscali.co.uk