New IdealBrilliance.com Web Site Offers Extraordinary Jewelry Values

RESEARCH TRIANGLE PARK, N.C. (Nov. 28, 2007) ¡V Backed by graduate gemologists with more than 35 years of experience, Ideal Brilliance has launched a new Web site offering savvy consumers brilliant sparkle at an ideal price. Visitors to www.idealbrilliance.com will find the highest quality jewelry at prices typically 40 to 45 percent below retail.

For example, Ideal Brilliance is offering a 0.53 ct. E/SI2 round brilliant cut diamond with GIA report for only $1,262, or a 1.01 ct. F/SI1 round brilliant cut diamond with GIA report for $4,985. They challenge shoppers to find equivalent diamonds for less, and will match any verified price presented to them. They also offer great deals on engagement rings, wedding bands, anniversary rings, earrings, necklaces, bracelets and gemstone jewelry. Many of their items are original one-of-a-kind designs crafted to the highest standards.

¡§We absolutely guarantee the quality of our jewelry and promise to deliver exceptional value,¡¨ said J. Michael Edwards, owner and president of Ideal Brilliance. ¡§We offer personalized service from graduate gemologists who are happy to educate our customers via e-mail or by phone. We want our customers to be completely satisfied with their purchase.¡¨

In addition to offering tremendous value on jewelry, Ideal Brilliance enhances the buying experience with the following extras:
„X Free shipping in the United States
„X 30-day unconditional return policy
„X 12-month warranty on all purchases
„X Education and customer service from graduate gemologists (e-mail service@idealbrilliance.com or call 1-800-967-2799)
„X Easy online purchasing through a secure site (backed by the Jewelers Vigilance Committee, Better Business Bureau Online Reliability Program and GoDaddy.com)
„X All diamonds accompanied by Laboratory Grading Reports from the Gemological Institute of America (GIA) and the American Gem Society (AGS).

For delivery by Christmas, Ideal Brilliance encourages shoppers to order customized jewelry by Nov. 30 or in-stock jewelry by Dec. 18.

About Ideal Brilliance
Based in North Carolina, Ideal Brilliance offers jewelry of the highest quality that provides brilliant sparkle at an ideal price. Backed by graduate gemologists with more than 35 years of experience, this unique online jewelry store provides an excellent selection of jewelry with prices averaging 40 to 45 percent below retail. For more information, visit www.idealbrilliance.com, e-mail service@idealbrilliance.com or call 1-800-967-2799.