shoes in SUITE: Simone Micheli at SIA Guest

Architect Simone Micheli, working with the La Suite Milano brand, offers a sneak preview of a new kind of suite at Sia Guest: an interactive space in which visitors are not just guests but potential customers for a number of brands presented in the room.

As in the past, the installation will be completed with Iris Ceramica materials. Micheli chose these materials for their aesthetic contribution to the room and for the practicality of these special surfaces the company offers the world of design and interior decorating.

The architect has created a seductive product display in the room, transforming its primary function and greatly amplifying the room’s active role and commercial value. A hotel room in which guests perceive the items around them at a few or many different moments in time thus becomes an enlightened point of sale.

The installation will be part of the GUEST VILLAGE exhibition in the Fashion Hotels hall A7 at SIA Guest 2007.