Madison, WI Area Residents Recycle Their One Millionth Pound of Electronics

Madison, WI - November 23, 2007 - The 15th and last semi-annual recycling round-up for computers, televisions, and consumer electronics, hosted by the City of Madison, Dane County, the Madison PC Users Group and Cascade Asset Management held last Saturday, November 17, received over 126,000 pounds of computer equipment, television and cell phones. More than 1,275 households from the area participated.

In the past seven years, more than 1,064,600 pounds of consumer electronics have been collected from the public and recycled. Because computer equipment contains hazardous materials such as lead, mercury and cadmium, it is important to keep these items out of landfills.

The equipment collected during the event will be recycled by Cascade, Wisconsin’s premier IT asset retirement service. Cascade’s Safe and Sound® process for secure destruction of information on computer equipment will ensure all personal data on equipment dropped off on Saturday is safely removed.

Cascade was joined by numerous sponsors and volunteers, including Best Buy which provided $1,500 worth of gift cards to individuals bringing in TVs. The City of Madison provided the facility, staff, and advertising dollars to promote the event. Dane County, Madison PC Users Group, Madison Macintosh Users Group and Breathing Room Professional Organizers offered hard working volunteers to assist participants.

Here are some statistics from the event:

• Number of households participating: Over 1,275 households
• Total Weight of all items received: more than 126,000 lbs.
• Total number of monitors and laptop computers: 1,375
• Total number of televisions: 240
• Number of cars unloaded per minute: 5.3 cars
• Amount of lead kept out of landfills because of Saturday’s event: >5,325 lbs.

This was the last semi-annual recycling round-up. The City of Madison will now be providing residents with two year-round drop-off sites. For more information please visit the City’s website at www.cityofmadison.com/streets. Cascade also accepts items from businesses for recycling throughout the year. More information is available at its Web site: www.cascade-assets.com or by calling (608) 222-4800.


About Cascade
Cascade Asset Management is an ISO 14001 registered company providing full service IT technology asset retirement solutions since 1999 with facilities in Wisconsin and Indiana. It is a Certified Electronics Recycler from International Association of Electronics Recyclers and was recognized in 2007 as one of the fastest growing companies in the United States by Inc. Magazine. Cascade serves Fortune 500 companies, municipalities, and more than 900 other regional businesses. For more information about Cascade, please visit www.cascade-assets.com or call (888) 222-8399.

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