Autocar Performance Show 2007 to use TELiBrahma’s Bluetooth-powered event solution

Bangalore: Country’s premier auto show for high-performance automotive products - Autocar Performance show 2007 deploys TELiBrahma’s proprietary Event Solution. By doing so, the event organizers intend to enhance the complete event experience to its exhibitors, organizers and visitors while creating additional channels for revenue generation.

TELiBrahma’s event solution is a comprehensive and completely managed solution addressing the critical pain points of an event organizer. It helps them utilize and channelise the opportunity that exists for the event organizers.



“Every stake holder at the event is benefited by our solution. The event organizer utilizes the mobile application to manage the event effectively and also provide an additional revenue channel for his exhibitor. The exhibitor in turn can use this channel to create visibility by running campaigns/promotions on users’ mobile to attract visitors to his stall. And the visitors get access to the complete details about the event on his/her handset.”, said Narasimha Suresh, Chief Executive Officer, TELiBrahma Convergent Communications Pvt.., Ltd..,



Three dimensional benefits of the Solutions:



Visitors: The visitors attending the five day show between 22-26th November, 2007 can access the complete details about the exhibition, stall guide, list of exhibitors and information about the organizer on their mobile phone by turning ‘on’ the Bluetooth and downloading the application.



Exhibitor: Over 40 exhibitors at the event get to use the mobile communication channel at the venue. This enables the exhibitors to deliver information and promote their stall to create a recall for his brand on the screen of the mobile phone of every visitor.



Organizer: The event organizer gets to enhance the event for their clients and visitors and also get to provide a communication channel for their stake holders.





About Autocar Performance Show 2007:

The Autocar Performance Show is an annual auto show for high-performance automotive products. It is the only platform for the specialist automotive industry and enthusiasts to come together. Autocar India, the leading automobile magazine in India is putting together this specialized event year-on-year. The show begins for the public in Mumbai on Thursday, November 22nd, 2007 and ends Monday, November 26th, 2007. During the maiden show in 2005, the event witnessed over 40,000 visitors followed by 60,000 last year and this year the organizers are targeting for a footfall of around 80,000 people visiting the five day exhibition.



About TELiBrahma



TELiBrahma is a venture backed technology startup with vast experience in creating products, business and partners in the converging space of Mobile Computing and the Internet. TELiBrahma has a rich expertise in architecting solutions that provide measurable value additions to products and services. The core team has created Intellectual Property in the areas of technological solutions in the form of patents and products that are recognized globally. Started in 2004, TELiBrahma is based out of Bangalore, India and has customers and partners across the globe. Website address- www.telibrahma.com



About TELiBrahma’s Event solution:



Event Organizers use our solutions to enhance event experience while creating additional channels for revenue. The solution aims at easing the pain in participation, enhance the event experience and increasing the attention span of an average delegate and eventually realizing the objective of the event.



The solution addresses areas like audience capture and participation analysis using simple SMS registration. Further it acts like an interactive medium for visitors, participants, sponsors and the organizers. The solution is supported by SMS, GPRS and Bluetooth.





Media Contacts:



Chaitra Pallavi R. S,

Head, Marketing Communications, Telibrahma

chaitra@telibrahma.com

M - 9880141717



Sonali

Mutual PR

sonali@mutualpr.com

M - 9844489854