Free Webinar to Help Foodservice Professionals Understand Key Steps in Trade-Spend Management. Webinar Scheduled for December 6, 2007, 2 p.m., EST

Oldsmar, Florida: The Foodservice University® FORUM series continues with “Deconstructing the Critical Steps of Trade Promotion Management” by addressing the vital —- and often overlooked —- ANALYSIS AND REPORTING step. Set for December 6, 2007, 2p.m. EST. Guest professors Greg Hilton, CIO, and Thomas Tipps, Vice President – Sales & Marketing, will help attendees examine the tools and techniques, as well as both common and best practices used by foodservice-specific channel companies.

Hilton and Tipps together have 40+ years of experience in the foodservice industry. Both work closely together to create systems and tools that will provide detailed reporting and analysis for the complex foodservice industry vertical.

Using TPM best practices as a guideline, Hilton understands how vital data standardization is and how it plays a key role in the sales forces day to day activity. “Reporting is only accurate as the data being entered in the system. We work very hard to ensure the data is standardized and clean during the integration period,” informs Hilton.

Topics of discussion:
- Reinvestment of Trade-Spend
- Data Accuracy
- Data Timeliness
- Managing Data
- Accessibility
- Ease of Analytics

Registered participants will have an opportunity to ask questions, as well as discover the tools, techniques, and technology available to more effectively manage these important elements of the foodservice supply chain.

Foodservice University® and the series underwriter Answers Systems Inc. welcome your participation and feedback on these important industry issues, and look forward to your participation in this industry FORUM.

About Answers Systems Inc.
Since 1986, Answers Systems Inc. has combined its Foodservice industry experience and technology expertise to create total trade-spend management solutions for Foodservice manufacturers, operators and distributors. Creators of ContractPro®, ValuTrak® and OptiShareSM, Answers Systems consults with customers on their best practices to help maximize their profits in trade-spend management. The company is headquartered in Oldsmar, Florida, and can be reached at (813) 818-9299, and online at www.answerssystems.com.

About Foodservice University®
Foodservice University® is a subsidiary of Hospitality Training, LLC, a limited liability partnership founded in 1998. Headquartered in Atlanta, the company is today the established leader in eLearning and sales productivity tools for the foodservice industry; providing the tools and technology to enable foodservice manufacturers, sales agencies, and distributors to consistently deliver product and mission-critical sales information to all levels of their sales organization. Visit www.foodserviceu.com for more information.