SparX Helmets Launches S-07 for Street and D-07 for Off-Road Offering value added helmets to challenge the price driven entry-level market

Burbank, CA - November 22, 2007 - SparX Helmets is poised to challenge and redefine the current entry-level marketplace. The sleek, sophisticated and simple design of the new line of S-07 and D-07 helmets were developed with the straightforward concept of providing a quality helmet at a value price. “The challenge to produce a helmet that would offer riders a high level of satisfaction at a reasonable price point became a crucial component to our development philosophy; the mantra For Riders, By Riders eventually became the soul of the SparX brand?states Pat Lio, Senior Vice President.

SparX challenges the current entry-level helmet manufacturers with two product models ?S-07 for street and D-07 for off-road. Both offer sleek sophisticated shell designs with attention to detail and craftsmanship that is not found in other helmets in this price category. Individually, each helmet offer riders a number of satisfying features normally found only in higher end helmet models.

The S-07 street model offers a classic, timeless design crafted from a lightweight thermo-composite. Highlighted features include an in-visor anti-fog ventilation system with directional mouth vent intakes that allow for optimum circulation around the face. This model also sports removable and washable liners and fitted contour cheek pads. A special rider inspired feature of the S-07 is earplug straps located on the back of top liner of the helmet. This is just one of the many unique features of this inaugural street model. In addition, a set of ear plugs are included with each helmet along with spare shield vents and a reflective sticker, all which is in alignment with SparX?commitment to its development philosophy. The S-07 is available in a full range of six sizes from XS to XXL and meets or exceeds both DOT and ECE 2205 standards. The helmet MSRP starts at $109.99.

For the off-road model, SparX enters the market with an equally classic styling with bold and exciting graphics for D-07 helmet. With zero moving parts, the helmet stands up to the demands of motocross as well as trail riding with both durability and dependability. With similar characteristics as the street model, the thermo-composite shell features simple contours with aggressive lines for premium function. D-07 extends bold graphic styling with maximized functional ventilation intakes and exhausts channels, as well a large eye-port to accommodate various goggle sizes for exceptional fit. Understanding the wide variety of goggles out there, SparX has designed its MX helmets to accommodate nearly any standard goggle. All D-07 models have contoured cheek pads and an absorbent inner liner to provide superior comfort while being easily removed, washed and/or replaced. The D-07 is available in a full range of sizes from XS to XXL and meets or exceeds both DOT and ECE2205 standards. The MSRP starts at $109.99.

The new SparX 2008 line was conceptualized three years ago when a savvy group of dedicated helmet industry professionals decided to address personal frustrations for the lack of quality and optimal features from entry-level helmet manufacturers. Having the rider enthusiast’s mentality and the keeping in mind the importance of safety, SparX Helmets backs both models with a generous 5 Year Limited Manufacturers Warranty plus a groundbreaking Crashed Helmet Policy for the S-07. SparX strongly advocates safety of its riders and will automatically replace any S-07 helmet that was involved in an accident. The rider simply has to send back the helmet with a police report, plus a short description of how the helmet performed in the accident and SparX will replace the helmet for free. This program is designed to prevent riders from re-using helmets after an accident.

This November, SparX Helmets will challenge other entry-level helmet companies with edgy bold graphics, sleek classic styling and a multitude of high-end features. Products will readily be available through Tucker Rocky Dealerships.