INTAgLIO “Quality Review” Validates Marketing Strategies

Guilford, CT INTAgLIO’s “Quality Review” service is for companies who need to differentiate themselves by understanding competencies, competitive advantages, identity, niche, high impact touch points and true value provided to customers.

According to John Bernardi, INTAgLIO President, "We help clients answer yes or no to a tough question; namely, can you relate to a real one-to-one perception of your company through the eyes of customers, prospects and partners? If so, does it match essences of your business that drive profitable results from products, customers and markets?”

Quality Reviews set the stage for closing gaps, leveraging strengths, aligning resources and expanding presence. They produce real-time benefit when applied to recently completed projects but are also useful barometers of the health of business relationships, or as part of an acquisition analysis.

“The INTAgLIO team was good to work with and facilitated easy interaction for us”, stated Tom Perrone, General Manager, bkm Technology Group. “The quality review that they conducted with our major customer was excellent. We didn’t realize that this key account had misperceptions about us. Based on their feedback, we quickly closed the gaps and now the customer better understands our capabilities. Also, INTAgLIO’s recommendation forced us to recognize our current internal gaps in being able to effectively implement specific marketing and sales programs.”

As a natural by-product, quality reviews yield ideas to be considered for new products and markets and provide content seeds for authoring messages to be delivered by the marketing arsenal. Upon completion of the review, INTAgLIO receives permission to author a success story by interviewing key participants. A story about the challenge, solution and results provides a great vehicle to communicate accomplishment. It builds confidence in people searching for new ways to help their customers.

“From our experience and for a variety of reasons, external parties just won't share their real perceptions with a client’s employee”, stated Bernardi. “We have a proven track record of quickly getting people to open up and to talk about themselves and their companies. By interviewing people assigned by our client, we gather valuable information about our client and about their customers, prospects and partners.”

About INTAgLIO
Through programs that are simple, inexpensive and easy to implement, INTAgLIO provides business development services for clients who want to penetrate new markets, launch new products or excel in selling existing products to existing markets. By organizing around a dramatic competitive advantage, we enhance a client’s identity and what it stands for and help clients to effectively interact with customers, prospects, partners and customer-facing employees. After assessing the impact of their marketing process, we identify gaps to be closed, discover opportunities through research, create a purpose for marketing activities, develop measures of success, design field-marketing programs, create an effective marketing arsenal, optimize the field sales process, and integrate appropriate tools. www.intaglio-info.com