Empire Today Launches Newly Redesigned “www.empiretoday.com” Website with Immediate Online Appointment Setting Feature to Speed Customer Process for Added Customer Satisfaction

NORTHLAKE, IL (November 23, 2007) - Empire Today, LLC (Empire Today, www.empiretoday.com) announces the launch of its newly redesigned website at www.empiretoday.com featuring Immediate Online Appointment Setting and Click-to-Call live Customer Service interaction. Empire Today receives over 2.5 million web visits a year.

The Empire Today website redesign is based on multiple focus group studies and the services of a top award-winning design firm, with the overall result intended to specifically meet the needs of Home Improvement and Home Furnishing customers while retaining a level of simplicity, clarity, and ease-of-navigation that is a priority for web users.

New features include allowing customers the ability to schedule appointments for multiple products online with immediate appointment confirmation. A unique Click-to-Call function allows web users to immediately reach Empire associates on the phone during their online experience for appointment-related inquiries.

The online appointment function allows customers to opt-in to receive promotional offers via email and the ability to download their appointment directly to their computer office calendar (such as Office or iCal). A pre-sales appointment checklist ensures customers are fully prepared for the unique in-home sales experience Empire provides.

New enhancements to www.empiretoday.com include more detailed product shots and informational descriptions to better educate consumers in making the best shopping selection for their particular needs.

Individual Empire Today product pages provide comprehensive product features, product pricing information, financing options, detailed product swatches clearly showing texture and color, and customer testimonials for each product line.

A new Empire Today Information Center allows customers to access in-depth articles on products and benefits. Also, a Careers Page publicizes upcoming job fairs and events and allows applicants to view open positions with Empire.

Empire Today Press Room functions provide access to the latest news on Empire’s customer commitment, awards, media appearances, and continued growth. Empire and its famous jingle – “800-588-two-three-hundred, Empire Today!” – have been the subject of interest on Late Night with Conan O’Brien, The Ellen DeGeneres Show, Extreme Makeover Home Edition starring Ty Pennington, Curb Appeal, Clean House, The Montel Williams Show, and Designed to Sell.

With locations in over 50 markets throughout the U.S. and Canada, Empire Today is North America’s preferred provider of installed Home Furnishings and Home Improvements, is the top ranked flooring provider in the U.S. as reported by Floor Covering Weekly, and is one of the Top 200 Brands in the U.S. as reported by Advertising Age – ahead of Intel, H&R Block, Office Depot, Johnson & Johnson, CBS Television, Post Cereals, and BMW.

Empire Today offers next-day installation of Carpet, Hardwood Flooring, Laminate Flooring, Ceramic Flooring, Window Treatments, Bath Liners, Shower Enclosures, and No Clog Gutters®. Vinyl Siding and Custom Windows are installed within two weeks.

Providing a medley of convenience, quality, and value, Empire Today’s expert sales representatives bring samples direct to each customer’s home – allowing a convenient in-home shopping experience with low, warehouse direct pricing on top name brand products. Award-winning customer service and next-day installation ensure optimum satisfaction – with over one million satisfied customers.


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About Empire Today:
Empire Today, LLC (Empire Today) is a leading provider of installed Home Furnishings and Home Improvements, with over one million satisfied customers. Empire Today’s ever expanding line of quality home products includes: Carpet, Wood Flooring, Laminate Flooring, Ceramic Flooring, Window Treatments, Bath Liners, Shower Enclosures, No Clog Gutters®, Custom Windows, and Vinyl Siding. The company provides superior service, next day installation, and world-class customer care to more than 50 major metropolitan areas in the U.S. and Canada. Call: (800) 588-2300. Visit: www.empiretoday.com

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