Nintendo's DS outplays Sony's PSP say online consumers

Whilst Sony’s impressive marketing campaign has placed the PSP in the forefront of customer’s minds (it was discussed twice as frequently as the DS), this has not fed through to customer satisfaction. Customers found that the DS offered superior value due to the substantial price advantage over the PSP

These findings are the result of research by WaveMetrix, based on customer opinion expressed in online discussion. Online discussion contains powerful and candid feedback from customers about what they really think, not what they say in surveys.

“We expected that Nintendo would perform well due to their extensive experience in handheld gaming”, said Anders Schonberg, CEO of WaveMetrix, “however we didn’t anticipate how much ground Sony need to make up to meet consumer expectations.”

WaveMetrix’ unique approach combines proprietary WaveRunner 2.0 technology and industry expert analysts. This combination allows collection and interpretation of customer opinion in any language and almost any topic. The findings are summarised into clear, actionable insights allowing WaveMetrix clients to instantly understand the issues and implications.

A full copy of the report is available for download via the WaveMetrix website, www.wavemetrix.com.

About WaveMetrix:
WaveMetrix was founded in 2003 and is headquartered in the UK; with operations in the US, Japan, Germany and Italy. Our focus is purely on understanding online opinion and helping our clients assess its impact. We believe that businesses have much to learn by following what consumers say online. We also believe that consumers deserve to be heard.

For more information contact: Alan Ault, VP Sales & Marketing, WaveMetrix on +44 7976 649 456.

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