COME ON OVER TO MY BLOCK!

NEW YORK - Launched in December 2006, it didn't take long for BlockSavvy.com to become one of the most-visited communities on the Internet. It is now the place to connect, play, explore and discover. Established by Rocawear founders and former executives Damon Dash and Kareem "Biggs" Burke, BlockSavvy is a joint venture with online entrepreneur Kwame DeCuir. Centered on users creating a complete virtual lifestyle, BlockSavvy.com allows members to organize their own trendy neighborhoods, buy stylish living spaces, socialize with one another, upload personal videos, and purchase virtual branded goods via a reward-based economy called SavvyDollars. Residents can also take their self-created living spaces with them as a widget and embed it into other popular websites and blogs, such as MySpace, Xanga, and Blogger.

In addition, BlockSavvy, a fully integrated digital society, offers exclusive and self-generated content. Driving mass traffic to the site is a series of subscription-based channels, which includes:

The Leak: Only on the Leak will Internet users find such exclusives and never-before-seen footage and tracks from some of today's hottest stars. Currently, Leak subscribers can see Kanye West and Mos Def rhyme it out in a freestyle battle that took place in Dame Dash's London flat. Or listen to unreleased tracks by Juelz Santana, Kanye and Jay-Z from Beyond a Reasonable Doubt, a star-studded tribute to Jay Z's classic album. You can also listen to the Jim Jones Mixtape and view Kanye West’s video "Big Brother." There's "American Gangster VS Mr. Untouchable," featuring rare footage of a conversation between two former Harlem crime bosses—Nickey Barnes and Frank Lucas. Additionally there’s the Internationally Grizzly “aka” “The Real Entourage” featuring Damon and Biggs flying through Milan, Italy, at the Dolce & Gabbana fashion show with Naomi Campbell, Giselle and others….

PRO-Keds: Where you can check out the latest styles in the PRO-Keds Shop. Interested in a pair? Buy them here or bid on PRO-Keds products on the Auction Channel.

Auctions: A virtual auction channel where subscribers can bid in real time on various virtual branded items using SavvyDollars. Blastro Lounge: Here, subscribers can view exclusive underground videos. BlockSavvy Productions: The channel offers exclusives from registered BlockSavvy artists. Celebrity based channels: Where artists can share their latest music, videos as well as photos and information. Current celebrity channels include VP Records recording star Mavado from Jamaica and chart-topping rapper MIMS. Scion: Channel offering unique content, a community board and Savvyboard Galleries!


BlockSavvy: The destination for lifestyle and personal growth. Where the trendsetters meet. ########

For Additional Information Visit: www.BlockSavvy.com

For Press Information Contact:
S&S Associates (908) 221-1660
Tonya Payton tonya@ssassocs.com
Ann Brown ann@ssassocs.com