JAJA Offers Fresh Content on Official Website

Los Angeles = Cocaban’s JaJa has loaded its official website (www.playjaja.com) with fresh content providing fun and witty flash animation and game for JaJa fans worldwide.

The whole website has the feel and look of an animation. The basic setting of the website is the town where JaJa lives and at the bottom when a menu is clicked, JaJa and her adorable pet dog Dding run around and help users get to the next destination. There is no spare time to feel bored on the website as users are encouraged to look for unexpected movements of JaJa and Dding.

“JaJa is a fresh character property targeted at 12~16 year old girls who are likely to regard the Internet as their playground and spend most of their time on the Internet rather than watching TV. Tong Communication, the creator of this property, is very enthusiastic and passionate to create a JaJa world on the web and will continue to provide fun and witty contents not like ordinary wallpapers, but attractive flash animations and simple, but exciting games to entertain teenaged JaJa fans worldwide,?said Tony Kim, founder and CEO of Cocaban Co., Ltd.

JaJa was initially introduced in the Korean market through Yoga books and soon expanded its merchandising and licensing business to apparel and accessories based on the initial success. Cocaban joined the property to extend the target market into foreign countries and successfully secured g.l.a.m. as the authorized local representative for Europe. They also continued to prepare for next exploitation of the property for North America, China, Taiwan, Australia, New Zealand and the rest of Asia.

The pan-European licensing agent of this property, g.l.a.m. GmbH & Co. KG started already actively developing its merchandising business strategy and opportunities to approach potential partners to exploit this promising character property throughout Europe.

Kristin Ehring, Director Sales & Account at g.l.a.m. said, “We are more than happy with the JaJa website ?the great animation and dynamic style appeals perfectly to the target group of teenage girls. In combination with the comprehensive style guide and unique designs we have the best possible basis to build a long-term merchandising program. Focus categories in the first step will be stationery and gift items as well as apparel, bags and accessories. The first feedback from potential client offers great opportunities.?

Note to the editors:

Tong Communication Co. Ltd. is a Seoul-based contents production company dedicated to high quality characters, games and digital contents, including online and mobile. Properties in their catalogue are JaJa and Arittown. Additional information is available at http://www.tongcom.co.kr.

Cocaban Co. Ltd. is Korea-based production, distribution, licensing and marketing specialist dedicated to global entertainment contents including character, animation and game. The core asset of the company is the combination of creative, experienced manpower and capability to tailor and develop new business strategies for each account. The company distributes animations as well and represents various entertainment properties, including TV animation, character, art, etc. They currently represent ¡®DIBO the gift dragon¡¯, ¡®Piyodamari¡¯. ¡®JaJa¡¯ and ¡®Arittown.¡¯ In addition, Cocaban is also to develop its first animated series targeted at 5~7 years old, ¡¯Tiny Five (T5)¡¯. Additional information is available at http://www.cocaban.com.

g.l.a.m. GmbH & Co.KG is a merchandising and licensing company with a 360¡Æ global full-service portfolio. Their business areas are included Merchandising & Licensing, Consultancy & Brand License Development, Design, Sourcing & Production, Media, Distribution and Logistics. g.l.a.m. is a company of competent managers. Years of experience, extensive know-how and creative responsibilities in the mentioned business segments guarantee each account a long-term success. The company is always brand driven and due to an international network of experienced partners they are in a position to successfully build a brand in key markets world-wide. Additional information is available at http://www.g-l-a-m.com.

For more information and/or images, please contact:

Michelle Kim - Cocaban Co. Ltd., Korea
Phone: +82 2 563 4954 ?E-mail: michelle@cocaban.com

Kristin Ehring -g.l.a.m. GmbH & Co. KG, Germany
Phone: +49 89 2000097-20 E-mail: Kristin.Ehring@g-l-a-m.com

About KOCCA (Korea Culture & Content Agency)

The Korea Culture & Content Agency (KOCCA) is the creative content division of South Korea¡¯s Ministry of Culture & Tourism. KOCCA is committed to fostering the growth of Korean creative content such as animation, online gaming, cinema, music, and mobile content in the United States.

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CONTACT:

Amber Lee
KOCCA USA
Tel. (323) 935-5001
Email: la@kocca.kr