Prudential Gary Greene, Realtors' Cheryle Sanderson joins top agents to discuss luxury real estate market

HOUSTON, TX. - From Hawaii to New York, and Canada to Florida, over 100 of the top real estate professionals working in the upscale residential market converged last month in Santa Fe, New Mexico at The Institute for Luxury Home Marketing’s annual Leaders in Luxury conference where they heard predictions from an international luxury market futurist.

Cherylé Sanderson, an agent with Prudential Gary Greene, Realtors in The Woodlands, attended the invitation-only event. “This was an extraordinary educational and networking opportunity for real estate agents who handle million and multi-million dollar homes and estates,” said Sanderson. “The event attracted top luxury home agents who, on the average, work with properties priced at $1 million and above, with many working with homes valued at $10 million to $100 million.”

Highlights of the conference included a presentation on “Cultural Rebooting: The New, Emerging, Global Elite are Rewriting the Rules of Luxury” by Martin Raymond, founder of Future Laboratories in London, England. Raymond shared new research findings on the new echelon of the global wealthy and how they are reinventing luxury and changing the upper-tier housing market.

Mary Louise Starkey, founder of Starkey International, also known as Butler Boot Camp, shared information on “Working for the High Net Worth Individual.” Other speakers and panelists for the event discussed a variety of topics, including tips for working with the international buyer and seller, how to use blogging to build business, tips for succeeding at the $1 million and above price point, and how to write real estate copy Madison Avenue style.

“Leaders in Luxury registration was limited to only 115 top luxury agents,” said Laurie Moore-Moore, founder of The Institute for Luxury Home Marketing, “to give our attendees the opportunity to build an exclusive network of contacts focused on the upscale residential industry while sharing with the best in the business. Since competency is the key to working successfully with the luxury buyer and seller, Leaders in Luxury is designed to provide attendees with important knowledge and insights, giving them a competitive edge in meeting the needs of the affluent.”

Sanderson considers attendance at Leaders in Luxury to be essential for success. “Attending the Leaders in Luxury event is an investment for my clients,” said Sanderson. “With the current real estate market, I have to be proactive to stay on top of the industry. By networking with the best in the business, sharing ideas, and learning about the latest trends and outlooks, I can help my affluent clients find success where others are finding challenges.”

Sanderson is ranked the #1 Realtor in Texas by Prudential Real Estate Affiliates, Inc. While she specializes in the high-end market, Sanderson said, “Service to all my clients is my expertise. I work with all price ranges whether it is for a private residence, farm, ranch or commercial property.”

ABOUT PRUDENTIAL GARY GREENE, REALTORS:
Independently owned and operated, Prudential Gary Greene, Realtors became an affiliate of the Prudential Real Estate Network in 2000. Since then, it has earned a host of honors, including, most recently, receiving the company’s eighth consecutive Gibraltar Circle Award, which recognizes the top 50 companies in the Prudential Real Estate Network; and ranking #46 nationally by Real Trends in the Top 100 Brokers by closed transactions in 2006. According to the Houston Association of Realtors Ranking Report through September 2007, the firm has closed more units and dollar volume of sales and has more listings than any other broker in Houston. Prudential Gary Greene, Realtors was founded in Houston in 1963 as Gary Greene, Realtors. www.GaryGreene.com.

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