AST Sports Science introduces BETA-X

Golden, Colorado. November 6, 2007 — AST Sports Science introduces BETA-X - a new breakthrough performance supplement designed to push the level of athletic performance beyond the boundaries. BETA-X is a patented formulation (US Patent Numbers: 5,965,596; 6,172,098B1; 6,426,361B2) using a special beta-alanine substrate in an innovative time-release delivery system. BETA-X could possibly be the most important performance supplement to hit the market in fifteen years, or quite possibly…ever!

How new BETA-X works:

BETA-X contains the naturally occurring amino acid beta-alanine that is the precursor to a critically important di-peptide called carnosine. Carnosine is a critical amino acid in muscle tissue, most notably in fast twitch muscle fibers (the muscle fibers responsible for size and strength), with it's primary function being to buffer hydrogen ions (H+). Hydrogen ions are the nasty by-products of muscle contraction that cause that "burning" sensation when you lift. The same burning sensation that ultimately leads to muscle failure and forces you to stop a set. The more intensely you train the more hydrogen ions that are generated in muscle. With BETA-X’s ability to significantly increase fast twitch muscle fiber carnosine concentrations you have this dramatic increase in H+ buffering during training. This allows you to delay muscle fatigue. You are able to lift more weight for more reps. You recuperate faster between sets, you recuperate faster between workouts and you build more lean muscle and more strength. And to add a little more icing on this cake, BETA-X also increases carnosine in slow twitch muscle fibers for greater aerobic muscular endurance. You can run and cycle faster for longer!

Using BETA-X is easy and very effective:

Introducing BETA-X into you daily supplement program is easy. It's a simple two phase process that ensures rapid and optimum carnosine levels in muscle tissue.



Phase 1 - Muscle Tissue Saturation Phase

Week 1 through 4 take 2 BETA-X caplets 3 times per day (every 4 to 6 hours).

Phase 2 - Muscle Tissue Support Phase


Week 5 and beyond – take one (1) BETA-X caplet 3 times per day (every 4 to 6 hours).




BETA-X works very fast. You will begin to experience less muscle fatigue from the very first day you start BETA-X. Within a week poundage and reps will go up. Recovery between sets will be almost instantaneous and recovery between workouts will be rapid and complete. As the weeks go by you'll consistently lift more weight for more reps - building more muscle faster. BETA-X carries on the tradition of a long line of AST Sports Science supplements - scientifically proven supplements that work!


About AST Sports Science

AST Sports Science is a sports nutrition research and development company dedicated to advancing the effectiveness of sports supplementation and exercise through scientific research and real world application. AST Sports Science is committed to introducing new, effective, and “state-of-the-art” performance enhancing products to the athletic community. www.ast-ss.com.

Media Contact:
Robyn Hansen
AST Sports Science
rhansen@ast-ss.com
1-800-627-2788