Business Breakthrough Series Offers Women Entrepreneurs Marketing and Publicity Training

Columbus, Ohio - Women currently own 9.1 million small businesses in the United States and are starting them at twice the rate of their male counterparts. According to new statistics from the U.S. Small Business Administration, only 56 percent of businesses will see their fourth anniversary. In order to give women a competitive advantage and gain market share quickly, Meredith Liepelt, President of Rich Life Marketing and Diana Long, Life Coach with The Life Design Institute, have joined forces to create a program called The Business Breakthrough Series: Turning Your Passion to Profit.

The program is geared toward women solo practitioners, and offers group training, coaching and consulting on how to select and utilize marketing and publicity techniques to increase business.

“The benefit of learning and implementing low-cost, high-return marketing and publicity techniques can be a turning point for many businesses,” said Long. “It certainly was for mine.”
Liepelt concurs. “Women can make an enormous and immediate positive impact in their business by creating a marketing plan and sticking to it,” said Liepelt. “We created this program to meet the needs of women solo practitioners include coaches, personal chefs, authors and so forth, in both the topics we cover and the platform we use to deliver the workshop. The teleconference format suits the needs of a woman solo practitioner because she can take the class from anywhere in the country – even from her home office - without the hassle and expense of traveling to a workshop.”

The Business Breakthrough Series will cover 12 different topics that Liepelt and Long chose as critical marketing techniques for women solo practitioners. With weekly titles like “How to Set Up Your Own Blog and Use Blogging as a Relationship Marketing Tool,” “How to Create a Successful Lead Generation Plan that Captures Tons of Leads in Your Target Market,” “How to Elevate Your Web Site from a Brochure Site to a Highly Effective Marketing Tool” and “How to Become a Media Darling,” this program was designed to provide each participant with the tools and resources she will need to implement these techniques immediately.

The Business Breakthrough Series starts on January 29, 2008 and will run every Tuesday at 12:00 p.m. for an hour and 15 minutes for 12 consecutive weeks. The cost of the program is $347. More information can be found at www.businessbreakthroughseries.com.

About Meredith Liepelt: (www.richlifemarketing.com)

Meredith Liepelt, President of Rich Life Marketing is an entrepreneur of 7 years. She has been featured in national and local media and utilizes her proprietary Marketing for a Truly Rich Life™ Formula to help her clients develop successful businesses and bring more enjoyment to their lives.

About Diana Long: (www.dianalong.com)

Diana Long, is the President of The Life Design Institute LLC. Her company provides coaching, consulting and other programs for busy professionals, small business owners and entrepreneurs. By partnering with her clients to design and create both personal and professional success, Diana’s work changes lives.