The Brand Show to Discuss Collegiate Branding

KANSAS CITY, Mo. (November 15, 2007) —- The Brand Show, a product of Two West, Inc., is a weekly radio program on Kansas City’s KCTE, 1510 AM. The topic discussed will be collegiate branding on Wed., Nov. 14 from 9 to 10 a.m.
Paul Kincaid, Chief of Staff for University Relations at Missouri State University, will be a guest on the show to discuss Missouri State’s name change that occurred in 2003. Since the name change enrolment and endowment donations have increased.

Christopher Simpson, Chief Executive Officer and Partner of SimpsonScarborough, a nationally acclaimed leader in integrated marketing, media relations and crisis communications for universities will join the show to provide insight on collegiate branding.
The Brand Show can also be heard live online at www.thebrandshow.com and the show is also available via podcast.

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About Two West
Celebrating its 10th anniversary in 2007, Two West, Inc. is a strategic branding and communications firm headquartered in the Kansas City arts district. Two West’s team of marketing, advertising, PR and interactive professionals create award-winning solutions for innovative brands.

Contact: Tiffany Coffey
(816) 581-8208
tiffanyc@twowest.com
OR
Ryan Colaianni
(816) 581-8257
ryanc@twowest.com