'Gift Registry' Application Launches on Facebook(R) Platform

New York, USA- November 15, 2007 – SMOInteractive today announced the Gift Registry Application built on Facebook Platform. The Gift Registry Application allows users to create custom gift wish lists and display their list on their Facebook profile page. Designed exclusively for the Facebook platform, a spokesperson from SMOInteractive explained how in coming months the application will be rolled out using the new Google OpenSocial API technology.

This new API technology will allow users of MySpace, LinkedIn, Hi5 and Orkut to take advantage of this innovative new application.

With Facebook users now passing the 50million mark, SMOInteractive’s Chief Marketing Officer sees this as not just an exciting development but a viable channel for consumers to create and share their gift lists. ‘Users can use the Gift Registry Application for any purpose, we initially launched with a generic version and today re-branded as Christmas Gift Registry. In coming days we will be rolling out ‘Wedding Gift Registry’ and ‘Birthday Gift Registry’.

SMOInteractive is one of a new breed of Internet Marketing companies,
SMO (Search Media Optimization) has opened new marketplaces for Internet marketing by utilizing the emerging phenomena of Social Networks.

SMOInteractive has developed the application to be flexible to the needs of the market, with a commercial White Label now in production. Companies, Organizations, Churches, indeed any community can now have a custom Gift Registry built and promoted for them. The White Label Gift Registry is specifically designed to showcase the commercial viral effect of Facebook. At the same time proving the concepts that Facebook can increase brand loyalty, create new revenue streams and build new customers for any commercial or not-for-profit community.

Once users install the application, they can search for any product within the custom catalogue, products can then be displayed on their profile page. Users can also recommend items to friends and invite them to view their gift wish list.

Gift Registry is monetized through negotiated revenue shares with online retailers. For not-for-profit organizations, SMOInteractive enter into a revenue share agreement to offset the development and promotion costs.

SMOInteractive Agency can be found at:
http://www.SMOInteractive.com

The application can be found at
http://apps.facebook.com/GiftRegistry
http://www.SocialGiftRegistry.com

About SMOInteractive
SMOInteractive is the first full featured Social Media Optimization Agency. SMOInteractive was formed as a collaboration of Technical, Design, Marketing and Sales Professionals. SMOInteractive creates engaging and profitable applications, delivering innovative marketing methods SMO Interactive brings businesses closer to their customers.