Toot! Toot!*: HOW "Designer's Good Business Guide" features Jeff Fisher start-up advice

(Portland, OR) — Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, is featured in an article in the "Designer's Good Business Guide" issue of HOW Magazine. The piece, "Start Smart," written by Esther D'Amico, appears in the December 2007 issue of the publication.

Fisher is one of nine industry experts giving advice to designers who may be considering quitting their day job and striking out on their own. Others cited in the article include Justin Ahrens of Rule 29, David C. Baker from ReCourses, Nicole Block of NicEvents, and Sayles Graphic Design's Sheree Clark. Cameron Foote from Creative Business, Keith Pizer of One Trick Pony, Christine Sullivan from The Creative Economy Association of the North Shore of Massachusetts, and Tortorella Design's Neil Tortorella also provide input.

HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration. Fisher has been a member of the publication's Editorial Advisory Board since 2004.

Jeff Fisher has received nearly 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. This past month, his book, "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," was released by HOW Books, an imprint of F+W Publications. His first book, "The Savvy Designer’s Guide to Success," was released in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)