Van Elly Jewelry Proves that High Fashion Can be Compassionate by Helping Canine Friends.

Los Angeles, CA - November 13, 2007 - Van Elly is donating their sterling silver jewelry line to be auctioned off at the Cuties for Canines Hollywood Auction Event scheduled for November 16th, 2007 in Hollywood, California. This event will raise much needed money as well as awareness for dogs that are facing the prospect of being euthanized.

Cuties for Canines, Inc. is a non-profit, charitable 501 (c)(3) organization that focuses on placing red listed dogs from their shelters around Los Angeles, California. These red listed dogs are the ones most at risk to be killed in local shelters. These dogs generally have about 24 - 48 hours to live so Cuties for Canines must act fast. Over 10,000 animals are euthanized every week in California alone because there are not enough loving homes to place them in.

"Dogs have provided companionship, love, and friendship to countless people from all walks of life and it is about time that somebody gave back by helping wonderful dogs at risk of being euthanized. Van Elly is honored to contribute our luxurious sterling silver jewelry to aid in such a wonderful cause," says Sanyo Tzeng of Van Elly.

Tzeng elaborates further by stating "To selflessly devote your life to saving dogs, or any animal for that matter, must give a person a sense of satisfaction that is seldom experienced by many people. Today I feel proud that Van Elly can help out, even if just a little, but Cuties for Canines is out there every minute of every day helping these dogs. That deserves our attention and applause."

For more information about Cuties for Canines and their compassionate endeavors, please visit their website: www.cutiesforcanines.org.

For more information about Van Elly and to see the Van Elly sterling silver jewelry line, please visit: www.vanelly.com.

About Van Elly, Inc. - Van Elly positions itself as a luxury brand that focuses our efforts on creating wonderful jewelry. Our vision is to make people realize that jewelry brings out an individual's natural beauty, and our vision is also our guiding design philosophy. We realize that jewelry does not create beauty. It enhances the beauty that has been there all along.

Media Contact:
Sanyo Tzeng
Van Elly, Inc.
626.576.8056
626.570.8705 (fax)
stzeng@vanelly.com