Boutique Investment Bank Lincoln Crowne & Company recruits ex NRL star Langmack, moves into Sports sector

(13th November 2007) Sydney, Australia – Boutique Investment Bank Lincoln Crowne & Company today unveiled its strategy to move into delivering consulting services into the business of sport across Australia and Asia. Lincoln Crowne & Company’s Executive Chairman, Nicholas Assef, commented: “ With a deep understanding of the media industry our Firm has seen an opportunity to expand its business operations into supporting the ambition of major sporting organisations”.

Assef continued: “ We have been fortunate to recruit the services of Paul Langmack, an ex Rugby League International and media personality to assist in the formation of our strategy and the delivery of services. We have been quietly working with Paul over the last month or so, and with his guidance have been successful in securing a number of foundation clients and opportunities – with a number of successful outcomes to be announced in the coming weeks”.

Commenting on the association with LCC Langmack noted: “Through my journey of playing rugby league over seventeen seasons, I know there is a great opportunity for LCC to be a market leader in consulting services into the business of sport across Australia and Asia. Sporting franchises simply cannot operate as they have traditionally. These organisations need guidance and expertise to make that quantum leap necessary to keep pace with the business world. Having worked with LCC professionals over the last month it is clear that this Firm’s approach will make a big positive impact for sporting organisations – hence my decision to collaborate with them.“

In addition to his achievements on the playing field, Paul holds a Bachelor of Business – specialising in Marketing.


About Lincoln Crowne & Company

Lincoln Crowne & Company is an independent investment bank undertaking transactional and strategic consulting engagements across the South East Asian and Australian marketplaces.

LCC has specific expertise in the Telco, Media & Technology Sectors as well as the Entertainment and Services sectors. The Firm has operations in Sydney, Singapore, Malaysia, Vietnam and India. To learn more visit www.lincolncrowne.com .