New York Pet-Lover & Cat Enjoy 15 Minutes of Fame and the Chance to Win $10,000

FRANKLIN, Tenn. – The Goodlife Recipe® brand announced today New York resident John Furgason and his cat Alton are among six finalists in the Here’s to The Goodlife™ pet video contest. The relationship between John and Alton, captured in a 60-second video, secured a finalist spot by revealing the unique nature of the bond they share. Whether John and Alton are spinning records, brushing teeth or exploring the streets of New York, time together is what makes a good life. As finalists, they’ll join pet-lover and judge LeAnn Rimes in New York on November 13 where a grand prize winner and runner-up will be selected.

The grand prize winner will:
-be featured in an upcoming advertisement for The Goodlife Recipe® brand
-receive a $10,000 cash prize
-receive a year’s supply of The Goodlife Recipe® products
-be honored through a donation made in their name for a year’s supply of The Goodlife Recipe® brand snacks and treats for their favorite local pet therapy group

From August 2007 through October 2007, pet lovers submitted videos. Entries were judged on the entertainment value, creativity and most importantly, the connection between pets and their human family members. Whether singing, dancing, playing or just enjoying time together, all the videos celebrated the importance of pets in our lives. All finalist entries can be viewed at www.goodliferecipe.com.

For more information about the Here’s to The Goodlife™ pet video contest or to set up an interview with John Furgason and Alton, please contact Bridget O’Malley at bridget.omalley@edelman.com or 312-240-2734.

About The Goodlife Recipe® Pet Care Company
Founded in 2006, The Goodlife Recipe® Pet Care Company, a division of Mars, Incorporated, provides pets with the nutrition they need and the taste they love through products created with Wholesome Recipes made from real food. Mars Petcare US develops pet care products, snacks, treats and complete diets for cats, and dogs under the PEDIGREE®, CESAR®, WHISKAS® and SHEBA® brands.

For more information, please contact:
Bridget O’Malley
312-240-2734
bridget.omalley@edelman.com

Debra Fair
615-807-4605
debra.fair@effem.com
www.goodliferecipe.com

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