Print and Online Marketing Duo Increases Reach to Apartment Seekers in Louisville

NORFOLK, Va.—(November 13, 2007) –Louisville property managers are reaching apartment seekers through innovative marketing approaches, including one of the newest publications in the market, ForRent.com™-The Magazine and online components like the ForRent.com® interactive Room Planner and streaming video package, Community Theater™. The magazine and Web site are both owned by For Rent Media Solutions™, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises.

The Print and Internet combination offered by ForRent.com-The Magazine has changed the playing field among publications in the multi-housing industry. A recent study by iProspect reveals that 35% of online search users are driven to search as a result of an offline channel such as newspapers and magazines. ForRent.com-The Magazine merges print apartment listings with their Internet listing on ForRent.com, offering a strong Print and Internet combination that allows property managers to maximize their visibility. Through this publication, property managers can list their property in the magazine and direct apartment seekers to their listings online through the property’s distinct URL at the bottom of the page.

“The Print and Internet combination provided by ForRent.com-The Magazine has proven to be an excellent resource for property managers who are seeking additional approaches to market their communities,” says Anita Williams, ForRent.com-The Magazine regional manager. “It also creates a great opportunity for apartment seekers to see some of the best apartments for rent in Louisville.

ForRent.com-The Magazine can be found in convenient locations such as Wal-Mart, Meijers, Wild Oats, Hollywood Video, Big Lots and in highly visible outdoor boxes. The publication can also be found at local restaurants, universities and gas stations, as well as the Chamber of Commerce and Preferred Employers. Property managers in Birmingham, Nashville, Oklahoma City and Connecticut as well as Raleigh, Charlotte, and the Triad area of North Carolina, utilize this publication as a modern and innovative approach to marketing their apartment communities.

All listings in the print publication can be found on ForRent.com, which caters to the end-user’s online experience. Room Planner, an exciting interactive feature, allows apartment seekers to create the apartment of their dreams before they decide to rent. Streaming video has also been introduced, allowing property managers to advertise their product in a way that has never been done before. Community Theater is a streaming video package that offers ForRent.com clients custom video for their community. The streaming video package also includes production and editing, a professional voice over and a video e-mail brochure to send to prospects for follow up.

“I truly benefit from the interactive room planner feature on ForRent.com,” says Cris Oliver, assistant property manager for Summit Place Apartments. “It helps future residents lay out their apartment before they even look at our property. I always suggest they go online and try it. ForRent is a step ahead of any other website.”

About For Rent Media Solutions™

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit www.DominionEnterprises.com.
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