Position and Age Prove Keys to Finding Fellowship with Evangelical Christians

New York, November 12, 2007—Understanding the social and political positions of Evangelical Christian Americans and their place along life’s timeline are the golden rules of marketing to this growing and economically powerful market, according to Evangelical Christians in the U.S., a new report from market research publisher Packaged Facts.

Approximately 33% of American adults, or 69.5 million, identify themselves as Evangelical Christians, representing more than two-fifths (43%) of the 161.1 million adult Christians in the United States. In 2006, household income among Evangelicals represented approximately 28% of the $7.3 trillion national total, and at least half of them belong to a place of worship. Evangelical churches wield significant cultural, economic, and political force, and they have marketing savvy to spare.

With Hollywood paying more attention to the Christian DVD market, Christian and religiously themed books surging in popularity, and mainstream retailers adopting Christian products, the Evangelical Christian market offers mass opportunities for everything from electronics to music to financial advice for those marketers willing to learn it, chapter and verse.

“Perhaps even more than with other cohorts, marketers should research the Evangelical consumer group to which they want to appeal, keeping in mind that, while consumers on average are open and accepting of Christian doctrine, overtly Christian or Bible-based campaigns can alienate mainstream consumers,” notes Tatjana Meerman, the publisher of Packaged Facts. “While crossover possibilities in both directions are increasingly available, most consumers still prefer their faith ‘lite.’”

Evangelical Christians in the U.S. provides a comprehensive look at the lifestyle, demographic, marketing, and product and service usage patterns particular to Evangelical Christians. The report examines current and anticipated demographic, cultural, and economic trends across Evangelical age groups and denominations to aid marketers in developing strategies to help Evangelicals balance the demands of their faith with the offerings of the marketplace. The report is available from Packaged Facts by visiting: http://www.packagedfacts.com/Evangelicals-1495106//.

About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.