Poll Results State that Companies are Losing Billions Due to Apathic Customer Service

According to a recent online poll by The Sykes Group, 80% of poll participants say apathy or an “I don’t care” attitude by organization is the #1 reason they won’t buy from the vendor again.

“The average business can achieve extraordinary revenues if it makes the investment in training its employees on how to treat their customers,” says Ed Sykes, co-founder of The Sykes Group. “Many times, as the saying goes, you have only one opportunity to make a good impression. Because of the apathy (lack of care or concern) shown during customer interaction, the customer doesn’t feel appreciated or respected and doesn’t enjoy his/her overall customer experience. This results in lost business, bad word-of-mouth, and lost revenues. This doesn’t make business sense, since the average business spends five times the amount of dollars and time to gain new customers as opposed to keeping present customers happy and buying. If more businesses invested more money in the ‘high touch’ or people skills, more companies would be in the black financially.”

The Sykes Group is a leading provider of leadership, customer relations, and motivation solutions. The Sykes Group is located at 2133-126 Upton Drive #234, Virginia Beach, VA 23454. For information on their programs, call 757-427-7027, e-mail info@thesykesgrp.com, or go to www.thesykesgrp.com.

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