BRITANNIA HITS THE PRESS

Range cooker specialist Britannia has cooked up a high impact new press advertising campaign. Launched in late September, it will run until the end of Spring 2008. Influenced by the stylish 07/08 brochure that was unveiled in May, the full page ads see a range cooker dramatically positioned in the midst of an empty room in an opulent chateau. Featuring the line, ‘House for Sale, cooker not included‘, they have been designed to show how a Britannia range cooker becomes the centrepiece of the room, while the glamorous backdrop sets an aspirational tone and emphasises the quality of Britannia’s product.

The three executions focus on the brand new XG110cm Dynasty, the 100cm Classic XG and the entry level 100cm E Line.

The ads, from Manchester agency Connectpoint, are primarily targeted at those with a passion for design and cooking, and will be seen across home interest lifestyle titles such as Good Housekeeping, Ideal Home and Country Living; as well as more specialist kitchen, design and food titles such as Grand Designs, Kitchen Bedroom Bathroom and BBC Good Food.

Henneke Duistermaat, Director of Marketing, comments: “Among the mid to top range manufacturers, Britannia consistently tops the charts in terms of committing ad spend, which helps us support our retailers, while raising awareness amongst our target audience.”

She continues: “This latest campaign underlines our quality message, and as initial feedback from retailers has been extremely positive, we believe that we should see a real impact on sales in the all important pre-Christmas selling period.”

For further information about Britannia, please call 01253 471111 or visit www.britannialiving.co.uk.