California Company Kicks Off Launch of Thoughtful New Line of ‘Green’ Clothing

Sandra Fowler is stuck on green. No, not the color, but the environmental kind. Fowler and her business partner, Bertis Davis, co-founded neat brands to produce 100 percent organic clothing.

“Our work is meaningful because of our brand premise, deeply rooted in our humanity,” said Fowler, a classically trained food scientist and economist. “What makes it even more special is that we have been working with our production partner to bring them up to certification standards.”

Fowler has a distinguished career in marketing, brand and category management at YUM! Brands (formerly Tricon Restaurants International), the Sara Lee Corporation, and most recently, The Starbucks Coffee Corporation. Bertis Davis has worked in art and structural design, who has over a decade of experience as a thought provoking photographer, interactive designer and structural consultant. He is currently an art director for a global ad agency.

At the recent 8th Annual Latin Grammy Awards that took place in Las Vegas, neat brands provided a 100 percent organic scoop-neck tee, jerseys and exclusive 100% Organic Baby tees in their gift bags.

Fowler and Davis provided the guests an assortment of oatmeal and their newest dirty martini-colored, long and short-sleeved unisex tees made entirely of organic materials and treatments. Neat brands uses environmentally conscious materials and SKAL certified natural dyes.

As part of the initial roll out of its product line, neat brands also has partnered with the Mexican American Legal Defense and Educational Fund’s (MALDEF) Public Policy Office. Neat brands will donate a portion of its proceeds to MALDEF to help the organization’s efforts to pass the Immigration Reform Act. The organization has been an advocate for immigration reform and ensuring Fair Trade standards.

Fowler and Davis, who also have develop a neat chef (a robust line of 100% Organic apparel and incidentals for Fashion Conscientious Foodservice and Hospitality Institutions), and neat baby (a line of 100% Organic apparel for infants and toddlers), said they have dedicated the past year to finding 100 percent organic materials and treatment methodologies and processes (e.g., stitched, dyed, printed etc) with the same respect for both the environment and fair treatment of workers.

“This is our passion,” Fowler said, “and Gene and I are committed to fulfilling the promise that our product is 100% natural.”