Mr. Dad Seal of Approval Now Accepting New Submissions for Holiday 2007 Awards

Oakland, CA – Armin Brott (aka Mr. Dad), is seeking products and services that support father-child relationships to review for this Holiday Season's Mr. Dad Seal of Approval. "2007 may well be remembered as the year of the toy recall," says Brott. "And we've heard from hundreds of parents looking for meaningful, father-friendly gift recommendations."

The Mr. Dad Seal of Approval was specifically created to help lead puzzled parents through the wilderness of frequently substandard toys and games, toward high-quality items that not only provide fun exciting play, but enhance the father-child relationship as well. "There's no age limit for these products," says Brott. "A dad's relationship with his child doesn't end when the child moves out of the house."

To earn the Mr. Dad Seal of Approval, a product or service must:
* Help dads get or stay involved with their children
* Improve the quality of the time fathers and children spend together
* Improve father-child relationships
* Help dads be better parents

The Mr. Dad Seal of Approval carries the powerful credibility of America's leading authority on successful fatherhood. More importantly, earning the Seal of Approval raises consumers' confidence. Discerning shoppers understand that the products and services marked with Mr. Dad Seal are more likely to add to the quality of family life than those without it.

Applications for the Holiday 2007 Seal are available at www.mrdad.com/seal. Products must be entered by November 15, 2007. Previous Seal recipients include toys by Lego, Hava USA, and Megablox, as well as new board games, dad-friendly diaper bags, infant toys, and a variety of music CDs. A complete list of past is available at http://www.mrdad.com/seal.

For additional information about the Mr. Dad Seal of Approval or any of Mr. Dad's other resources for fathers, contact Sally Ann Berk or visit www.mrdad.com.


About Armin Brott

Known worldwide as Mr. Dad, Armin Brott has been giving men the resources and tools they need to be the fathers they want to be, for over a decade. The author of seven bestselling books on fatherhood, his advice has also been featured in publications, such as Time, Newsweek, The New York Times Magazine, Newsweek, American Baby, Parenting, Child, and Men's Health, and scores more.

Armin has also been a guest on hundreds of television shows, including Today, The Early Show, Fox News, and CNN. He currently hosts "Positive Parenting," a weekly radio program airing in a number of markets, and writes the nationally syndicated newspaper column, Ask Mr. Dad. He lives in Oakland, California, with his wife and three children.