CleanAIR Systems Develops New Online Media Press Room

Santa Fe, NM – November 9, 2007 – The rise in popularity of social media and public accessibility to multi-media tools, has made it possible for today’s business website to go far past the old-fashion press release as a means to distribute company news. With this in mind, CleanAIR Systems, a leading manufacturer of air pollution control technology for diesel engines and power generation, has launched a pioneering new Media Press Room on their website. Already a trend-setter within the field of emissions control technology, CleanAIR Systems is again leading the way by developing a multi-leveled, online media resource incorporating a variety of social networking venues to present CleanAIR news and air pollution information.

The CleanAIR Media Press Room includes:
- Current Press Releases and Archive
- Current Media Coverage and Archive
- Fast Facts: company statement and milestones, market overview, president’s bio, and quotes from the staff
- Multi-Media Gallery: product slide shows; photos and logos to accompany press releases hosted by Flickr; and videos hosted by YouTube
- CleanAIR Blogs: AirZone Blog (current global news on air pollution with RSS feed), Press-Wire Blog (CleanAIR company news with RSS feed), and CleanAIR on Campus (college-based educational blog with RSS feed)
- CleanAIR on Campus: an educational initiative aimed at college students, developed on MySpace
- Listen to CleanAIR: recent Podcast featuring CleanAIR’s president
- Storyline Syndicator: a story idea resource for journalists
- Resource Directory: tags and links for information on air pollution and emissions control technology utilizing del.icio.us, Technorati, Digg, Google News Feeds, and Wikipedia.
- Other Resources: environmental mini-directories for Abbreviations & Acronyms; Agencies, Initiatives & Organizations; Blogs; Funding; and Podcasts

“Many B2B businesses have yet to discover the excitement and interest that can be injected into their company websites by using YouTube, MySpace, del.icio.us and other social sites that share information,” explains CleanAIR’s Marketing Manager, Louise Roach. “We constructed our new Media Press Room specifically to make use of Web 2.0 applications by interweaving external media tools, blog formatting and social network tagging within the webpage. Visitors can easily share or bookmark posts from our blogs, leave comments on our videos, or research topic-specific feeds and tags. This approach creates an online tool that transforms a standard press release page into a dynamic, ever-changing resource for information on air pollution control, extending our reach to a much larger internet audience.”

Visit the CleanAIR Media Press Room at http://www.cleanairsys.com/about/press/media-press-room.htm


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About CleanAIR Systems:
CleanAIR Systems is a technology-based corporation manufacturing emissions control systems with worldwide distribution. Their products are designed to control air pollution such as diesel particulate matter and NOx, for on- and off-road vehicles, as well as stationary machinery and power generation. Visit CleanAIR Systems online at www.cleanairsys.com.