Concentrix Ltd Attains Gold Certified Partner Status in Microsoft Partner Program

Concentrix Ltd has attained Gold Certified Partner status in the Microsoft Partner Program with a competency in Microsoft Business Solutions, recognising Concentrix’s expertise and impact in the technology marketplace. As a Gold Certified Partner, Concentrix has demonstrated expertise with Microsoft technologies and proven ability to meet customers’ needs. Microsoft Gold Certified Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the channel.

Concentrix is a leading UK Customer Relationship Management (CRM) and Business Solutions specialist. Concentrix provides a comprehensive range of business software and related services, helping deploy systems that are right for its clients and make significant improvements to companies. A key focus for Concentrix includes Microsoft Dynamics CRM. This is because Microsoft Dynamics CRM is a complete customer relationship management solution and a major player in the UK’s CRM market.

“We are delighted to have attained Gold Certified Partner status in the Microsoft Partner Program. This allows us to clearly promote our expertise and relationship with Microsoft to our customers,” said Ian Dawkins, Managing Director of Concentrix. “A recent customer satisfaction survey, carried out by an independent market research agency, gave us excellent reviews. The benefits provided through our Gold Certified Partner status will allow us to continue to enhance the offerings that we provide for customers.”

“Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities,” said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. “They need to trust in a company that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies. Today, Microsoft recognises Concentrix as a new Gold Certified Partner for demonstrating its expertise providing customer satisfaction using Microsoft products and technology.”

As one of the requirements for attaining Gold Certified Partner status, Concentrix had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry.

The Microsoft Business Solutions Competency is designed for partners with proven expertise in designing and/or implementing enterprise resource planning (ERP) and customer relationship management (CRM) capabilities using Microsoft’s financial, CRM and supply chain management solutions. Microsoft solutions partners have capitalized on this opportunity to help organizations develop and build integrated ERP and CRM solutions around Microsoft technology. The Microsoft Business Solutions Competency allows partners to identify their unique, proven proficiency in deploying applications based on Microsoft’s financial, CRM and supply chain management solutions. Specializations within the competency include Microsoft Business Solutions Axapta, now part of Microsoft Dynamics; Microsoft Dynamics GP; Microsoft Business Solutions Navision, now part of Microsoft Dynamics; Microsoft Dynamics SL, formerly Microsoft Business Solutions – Solomon; Microsoft Dynamics CRM; and Microsoft C5.

“Microsoft partners that specialize in business applications meet a unique market need,” said Tami Reller, corporate vice president of Microsoft Business Solutions at Microsoft Corp. “We are rolling out programs and initiatives such as the Microsoft Business Solutions Competency that are designed to not only bring continuity to partners in how they work with us, but also to provide partners with a way to showcase their expertise in ERP and CRM to customers that depend on them for services.”

The Microsoft Partner Program was launched in October 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.

Background information
Founded in 1999, Concentrix focuses on providing quality business and customer relationship management (CRM) solutions to clients throughout the UK. Concentrix implements systems that are right for its clients: matching customers business needs, goals and budget.

Concentrix works across a wide variety of industry sectors. Clients range from small companies with a handful of system users, right up to household-name PLC’s with hundreds of users on multiple sites.
Concentrix is a key partner of principal business software manufacturers Microsoft, Sage and FrontRange, specialising in products including Microsoft Dynamics CRM, Sage CRM, Sage SalesLogix, and FrontRange GoldMine.

Concentrix is based in Mountsorrel, Loughborough, Leicestershire.

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