Pottstown PA-based Business Owner Places 5th in National Ranking

POTTSTOWN, PA – November 7, 2007: StartupNation, a leading business advice and social networking site for entrepreneurs (http://www.startupnation.com) today named SlumberParties by Renee O a Top Ten “Wackiest” in the first annual StartupNation Home-Based 100 ranking of the nation’s top home-based businesses. Organized into 10 categories such as Highest Vote-Getters, Boomers Back in Business and Best Financial Performers, the Home-Based 100 celebrates the innovative, nimble and resourceful home-based entrepreneurs who have gone largely unrecognized until now. The full results of the Home-Based 100 ranking are available on StartupNation’s Web site at http://www.startupnation.com/hb100. Slumber Parties by Renee O earned 5th place.

“Although large companies often grab the headlines, home-based businesses today are thriving,” said Rich Sloan, entrepreneurial author, radio host and co-founder of StartupNation. “Millions of people are following their passions through entrepreneurship by pursuing innovative, sound business ideas.”

The StartupNation Home-Based 100, composed of ten Top Ten lists, presents a unique look at the nation’s top home-based businesses. Category winners span a wide range of revenue levels, sectors, ages and other characteristics.

Renee O’Brien, owner of Slumber Parties by Renee O, (http://www.SlumberPartiesbyReneeO.com) hopes that this recognition will increase awareness of her business, and promote visibility of personal and professional growth opportunities for women, outside the typical corporate structure. “I want to help women realize that they can take responsibility for improving their love-life, and for improving their earning-power,” she said.

O’Brien is a distributor of Slumber Parties, the $54 million Baton Rouge, Louisiana “parent” company, which provides in-home parties for women offering lingerie, lotions, potions and “toys” of an adult nature. O’Brien not only throws hot parties, she has achieved a sizzling financial return from her wacky work as well. O’Brien prides herself on creating “hilarious, educational evenings for women eager to learn about taking charge in the bedroom, and in their lives.”

About StartupNation
Founded by Rich and Jeff Sloan, StartupNation (http://www.startupnation.com) provides entrepreneurial advice via a nationally syndicated radio program and through online content for entrepreneurs who want to start a business. The Sloan brothers are successful inventors, experienced entrepreneurs and authors of StartupNation: Open for Business (Doubleday). They appear frequently as small business experts on national television and in online and print media. More information is available at http://www.startupnation.com.