KRS ONE LAUNCHES STOP THE VIOLENCE MOVEMENT 2007

We are in a state of emergency—school shootings, nooses being hung from trees, domestic violence, gang violence, police brutality and war. In the midst of mass turmoil the Hip Hop community cannot afford to stand still. As Rick Ross has said, “it’s time for us to be leaders and not followers.” We must use our influence to raise awareness, heal and move toward truth and solutions. We are going to make a change. We are going to build a brighter future. Be part of it. Apathy is no longer an option. Let’s stop the violence.

Peace,
KRS-ONE

Approaching the 20 year anniversary of the original Stop The Violence Movement, KRS One, The Teacha is re-launching this effort.

Yesterday…

In 1989, KRS-ONE developed an all-star project that became the legendary Hip Hop peace anthem, "Self-Destruction". The recording denounced Black-on-Black violence and united the most popular Hip Hop artists of that era.

Today…

This new campaign consists of public service announcements (PSAs) from various rappers enlisting the youth and greater community at large to "Stop the Violence." Some include Lil' Wayne, Ludacris, Chingy, Rick Ross, Cassidy, Channel Live, Doug E Fresh, Immortal Technique, Lil' Dude, 50-Cent and Busta Rhymes .

Stop the Violence Mission…

Stop the Violence is a multi-dimensional and long-term movement that calls for the balancing of violent images in mass media. ‘Stop The Violence’ offers controversial and explicit artists, actors, athletes and academics the opportunity to be heard and seen from a broader perspective by involving them in conflict resolution dialogue and encouraging them address the images they put forth. We intend to elicit more depth and understanding between popular cultures’ brightest stars, their fans and mass media. We will use our influence as entertainers and educators to provide a powerful and positive collective voice.

"We will have an ongoing presence with celebrity audio and visual PSAs, lectures, youth programs, a CD- soundtrack and film. A new 'Stop the Violence' Hip Hop anthem is in the works," says KRS One.

For media inquiries, contact Tambria Peeples at 404-549-8966 or send an email to ec@tambriapeeples.com.
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