Lead Traffic Increases as IDX Broker Makes Dale Price’s Website More Accessible and User Friendly

EUGENE, ORE. – IDX, Inc. announces today the addition of Dale Price of Prudential California Realty to its network of real estate professionals using the IDX (Internet Data Exchange) tools. By incorporating the utilities offered by this internet-based search application, Dale Price is connecting consumers with internet access to thousands of property listings from the East Bay Regional Data / MAX MLS (MAX/EBRD).

IDX is the method of extracting information from a multiple listing service (MLS) and making it available to subscribing real estate agent’s websites. IDX Broker then integrates the information into the agent’s site using the client’s preferences for format and style, with the resulting benefit of the search tools fitting the site design perfectly. This property information is updated every 24 hrs, with the information that is pertinent to the consumer filtered out of the MLS’s raw data. In addition to offering a variety of options that help to reduce Price’s workload, IDX gives real estate professionals the ability to maximize lead generation and overall productivity. IDX clients have access to lead management tools, detailed traffic reporting, and options for customizing the integration of MAX/EBRD information from their personal administrative logons.

Real estate consumers in the Danville area will benefit from the ease with which they can search and peruse data from the East Bay Regional Data MLS. In addition, they will also profit from being able to save their search criteria and the resulting properties that they are interested in to their login id. These customer advantages that IDX Broker offers will help maintain consumer interest and customer satisfaction.

About IDX, Inc.
Based in Eugene, Oregon and nationally known as a leading provider of real estate search applications. IDX Broker is IDX, Inc.’s principle real estate software utility. This easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.